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Meta and Google are reportedly offering millions of dollars to Hollywood studios in the hopes of securing licensing deals to power their AI-generated video models.
Netflix and Disney are “reluctant to license content,” but are “interested in other types of collaborations.”
Warner Bros. Discovery is reportedly “open to licensing some of its programming.”
According to a new report, Meta and Google are offering millions of dollars to Hollywood studios in hopes of securing licensing deals to power their AI-generated video models. The outcome of these talks remains unclear, though the two companies are reportedly offering “tens of millions of dollars.”
According to a report from Bloomberg (via Engadget), Netflix and Disney are “reluctant to license content” but are “interested in other kinds of collaborations.”
Meanwhile, Warner Bros. Discovery is reportedly “open to licensing some of its programming.”
Also read: Google VideoFX, the AI tool that turns your ideas into videos: Everything you need to know
Meta and Google appear to be using these deals to advance their own video generation tools: Google recently unveiled a text-to-video generation model, while Meta is also working on AI-generated video.
Also read: Google introduces Gems, a personalized version of Gemini: Everything you need to know
There's something of an arms race going on among AI companies over licensing deals with media companies: Earlier this week, OpenAI and NewsCorp announced a multi-year deal to provide news content to ChatGPT, and Meta is reportedly also considering paying publishers for access to “news, photo and video content” to train its AI models.
But as Bloomberg points out, Hollywood studios may have some reservations about these deals: While AI editing tools are appealing, there are widespread concerns in the entertainment industry about how AI companies might use their creative work.
This tension recently came to the surface after Scarlett Johansson cut ties with OpenAI after accusing the company of imitating her voice in ChatGPT's “Sky” assistant.
In my opinion, these licensing negotiations highlight the growing importance of AI in content creation and highlight both the possibilities and challenges of integrating AI with traditional media. The success of such deals could have a profound impact on the future landscape of entertainment, fusing cutting-edge technology with established creative industries.
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