Streaming Slopmeet AI Slop.
For the first time, Netflix boasts that it uses generator AI in one of its original scripted television shows. Ars Technica Reports, which streamers claim to have the technology they believe will reduce production times, reduce costs and improve the quality of the series and films.
“I believe AI represents an incredible opportunity to help creators make films and series better, rather than cheaper,” Netflix CO-CEO Ted Sarandos said in a revenue call with investors on Thursday.
The show in question is “Ertenauta” (Eternoat). This is an Argentine science fiction series depicting an apocalyptic world in which toxic snowfalls have killed millions of people. According to Sarandos, the show's creators harnessed AI to portray the sequence of buildings in Buenos Aires collapse.
“Using AI-powered tools, they were able to achieve amazing results at incredible speeds. In fact, the VFX sequences were able to be completed 10 times faster than traditional VFX tools and workflows,” Sarandos argued.
“Previously, only large budget projects could have access to advanced visual effects like de-systemic,” he added.
Eternout, which premiered in late April, is now an instant hit and is scheduled to be renewed for the second season. At the time of release, there was A lot of topics About the quality of visual effects.
According to deadline Interview For the creators of the show, “The Eternaut” included an incredible 2,000 VFX shots. Considering the enormous amount of footage involved in creating a TV program, It's no surprise to see why producers are seduced to thrust AI into the mix to speed things up. However, it is unknown that the AI software used in the show was used.
“Our creators have already seen the benefits of production through their pre-visual and shot planning jobs, and certainly through visual effects,” Sarandos said. ARS. “Previously, only large budget projects could have access to advanced visual effects like desystems.”
The role of AI tools remains controversial in the industry and for good reason. The actor has fought teeth and nails to gain AI protection in a groundbreaking deal by carrying out the longest strike against film studios in Hollywood history. Video game performers continued on their own strike that ended last month After a provisional agreement was reached. Whether they work in front of or behind the camera, many in the industry fear that their work will be replaced by AI.
There is also an artistic reason. Generated AI output may end terribleand potentially undermine the integrity of the work as a scandal around some well-known films, including some well-known films.”A brutal person” and “Alien: Romulus“I'm showing it.
Netflix has been able to flirt with AI use for a while. Other co-CEO Greg Peters said in a revenue call. last year AI can become a “important” storytelling tool for creators. The statement came in the controversy of one of its true crime documentaries It almost certainly uses AI-controlled images. Earlier this year, streamers also used AI to catch Flak Reconstructing the voices of murder victims In another true criminal document.
Other streamers are more enthusiastic about this technology. For example, Amazon experimented AI-generated summary An AI tool that recommends content based on TV shows and similar character arcs and plot points. We debuted in March.”ai-aid“Dubs on some TV shows.
It's no exaggeration to say that Netflix is currently all-in-tech. on monday, Bloomberg Netflix reported that it has begun using video-generating AI from the startup runway to “content production.” However, it was not used in “The Eternaut” to help create VFX.
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