Mark Cuban warns small businesses: better embrace AI

Here are five things that happened in the tech industry this week and how they affect your business. Did you miss me?

1 – Mark Cuban encourages small businesses to learn about AI to survive.

luck He highlighted recent comments made by Mark Cuban at the Mackinac Policy Conference. Tech moguls are urging small businesses to study artificial intelligence or risk being chased by the competition. “We need to understand how AI will impact our business,” says Cuban. “You need enough curiosity to understand it.” The topic of AI has generated a lot of controversy, and others such as Elon Musk have argued that if AI is not regulated, it will have disastrous consequences. I warn you that it is possible. (Source: Business Insider)

Why this is important for your business:

He is right. Here’s how you can “school” yourself. Talk to Finance, CRM and other technology software service providers to find out more about his upcoming AI capabilities. Some may have already been released. Understand these features and deploy them where appropriate. These companies are investing significant resources in AI because they want to keep you as a monthly customer. So take advantage of their investment to make your business more productive.

2 – A tech journalist uses Google’s new AI search to share what he’s learned.

CNET’s Imad Khan evaluated Google I/O, the company’s “experimental AI-integrated search engine.” Google I/O does away with links and condenses multiple sources of information into his one summary. “This moves Google from being in the business of gathering information to being in the business of compiling information,” Khan said. He notes how Google’s technology is more organized compared to ChatGPT, with follow-up question links listed next to the search query. (Source: CNET)

Why this is important for your business:

Overall, Khan appreciates how Google I/O is revolutionizing the web search experience. This initial testing phase he plans to run until the end of December. Users can sign up now to get early access.

3 – Visier announces Vee, a new generative AI assistant that provides insights about your workforce.

Visier, an HR analytics platform based in Vancouver, has launched “Vee”. Generative AI assistants reportedly enable the use of colloquial or so-called “natural language” queries, which are translated by the Visier system. Users receive instant data on human resources, problem resolution analysis, or risk assessment information. Vee also provides reporting assistance in the data analytics area. (Source: Cisco)

Why this is important for your business:

See my comment about Mark Cuban above. A great example of a forward-thinking software provider releasing new AI capabilities. If I were their customer, I would learn all about these features and how they help my HR process. Most good HR platforms do this sort of thing, so make sure your HR manager is in close communication with these providers.

Four – TikTok is betting on e-commerce – aiming to quadruple sales this year.

Connie Diaz de Terran payment journal TikTok’s plans to further develop global e-commerce transactions from $4.4 billion to $20 billion, according to the company. bloomberg report. With e-commerce accelerating in the realm of social media, shoppers can (for example) follow certain influencers who endorse a product, find it and buy it with just a few clicks. The article highlights the growing trend of social commerce as TikTok shops aim to compete with Amazon as the go-to online shopping portal. (Source: Payment Journal)

Why this is important for your business:

Political concerns aside, TikTok is a huge social media platform, and if your product targets that demographic (usually under 40, but users are slowly starting to age), Consider using these e-commerce tools. Promote sales on the platform.

5 – LinkedIn launches new marketing measurement tools.

LinkedIn, the networking platform for business and independent professionals, has three new tools for business savvy people who want to learn more about their marketing efforts. (Source: Demand Gen Report)

Why this is important for your business:

According to LinkedIn, the CMO Scoreboard measures brand effectiveness in terms of creative effectiveness, media presence, and outcome metrics. The second tool, the B2B Index, provides companies with an overall score for creativity, ‘brand building and brand investment’. The B2B Leaderboard features the “most successful” brands by measuring buyer response to brand creativity and paid marketing investments.