Luma aione of the world's frontier generation AI labs announced today a groundbreaking update to Dream Machine. This is the first AI video platform to combine photorealistic generations with professional grade editing tools. For the first time, filmmakers can not only generate stunning visuals from the prompts, but also modify and refine every shot accurately, directly.
This Thursday, this new feature, available to all subscribers, including Enterprise Partners, allows artists, studios, advertisers and content creators to tweak, iterate, and direct video at a level of accuracy that approaches traditional post-production without complexity or cost. Important new features include:
- Precision frame improvements: For consistent results, edit directly through the language within the frame using changes that are intelligently applied throughout the animation.
- Smart Erase & Fill Through Language: Easily remove or replace parts of the frame while preserving visual consistency with surrounding elements.
- Subject recognition Edit: Use simple prompts to identify and modify a specific person, background, or object in your scene.
- Edit Prompt: Start with existing videos, update them using new prompts, and combine the power of repetition with creative direction.
“Dream Machine was already pushing the boundaries of AI videos, but today's launch will be a whole new domain,” he said. Amit JainCEO of Luma AI. “Moviemakers and advertisers no longer have to choose between creative control and AI speed. They get both. From indie storytellers to global brands, anyone can shape their vision with the accuracy and AI scale of their post-production teams.
For filmmakers, new tools represent a major evolution of AI-assisted storytelling. Directors can now improve the continuity of the entire scene without the need for a green screen, exchange environments, and apply unique visual styles without compromising light realism.
VFX teams can seamlessly delete objects, expand sets, and generate creatures and matte paintings. Storyboard artists can preview shots as animatics, but editors can quickly iterate with context learning, representation changes, and background replacement. From Previsualization to Post-Production Poland, Dream Machine offers filmmakers the unprecedented cinema accuracy and creative flexibility.
For advertisers and brand creatives, Dream Machine's new editing tools enable rapid, high-quality asset generation at scale. Teams can create dynamic product visualizations, exchange colors and packaging, and adjust brand elements with prompts on social media, digital signage and printing. Text and logo adjustments, billboard mockups, and AR ad prototypes can be created in minutes rather than weeks.
Advertisers can ensure visual cohesion across the campaign, with features like photorealistic portrait editing and film learning. As a result, we have faster time to the market, more personalized content, and dramatically reduced production costs.
While others in the space showcase early stage editorial research, Luma AI offers a sophisticated production-ready suite built to expand across use cases, from filmmakers to global studios and advertising agencies. The new editing feature is now available to all Dream Machine subscribers around the world.
To learn more or to start creating, go to https://lumalabs.ai/dream-machine
About Luma AI
Luma AI builds multimodal general information that understands and works in the physical world. Its flagship platform, Dream Machine, allows anyone to generate photorealistic videos and images from simple prompts, allowing them to enhance their creation for over 30 million users. In 2025, Luma released Ray2, a frontier video generation model that allows you to create realistic visuals with stunning details and natural movements. Luma models are used by Top Entertainment Studios, including Adobe and AWS, as well as advertising agencies and technology leaders, and are available via subscription or via API. The company is backed by Andreessen Horowitz, AWS, Amplify Partners, and Matrix Partners.
For more information, please visit https://lumalabs.ai
