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New York City’s LaGuardia Airport is bringing the world of science fiction to its terminals with the debut of an AI-powered hologram concierge designed to help travelers find gates, lounges, and baggage claim through face-to-face conversations.
The digital assistant, nicknamed Bridget, was unveiled this week inside Terminal B, where a hologram chats with passengers in real time and helps them navigate crowded areas.
Unlike pre-recorded holograms used for greetings and advertising elsewhere, Bridget conversationally answers travelers’ questions and provides directions to gates, baggage claim, lounges and shops.
The hologram speaks English and Spanish, with more languages planned, and includes accessibility features like closed captioning and wheelchair-friendly controls.
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Holograms chat with passengers in real time and help them find gates, lounges, shops and baggage claim in crowded terminals. (Laguardia Gateway Partners/Unknown)
Airport officials say the system is designed to support, not support, human customer service staff, especially during busy travel periods.
The AI digital assistant, nicknamed “Bridget,” was unveiled this week inside Terminal B at LaGuardia Airport. (Laguardia Gateway Partners/Unknown)
“Most people think of airports as stressful and chaotic environments, but Terminal B at LaGuardia Airport is leading the way in changing all that,” said David Nussbaum, founder of Proto Hologram, which developed the hologram software.
Nussbaum said the technology provides a more personalized experience “in a way that feels natural and intuitive,” adding, “The future of travel has begun at LaGuardia.”
The company that developed the hologram was Protohologram. (Laguardia Gateway Partners/Unknown)
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The hologram is currently installed near the food hall in Terminal B, and additional units will be rolled out throughout the terminal’s concourses.
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As airports increasingly look for ways to speed navigation and reduce passenger frustration, LaGuardia Airport’s Terminal B has become known for testing new travel technology.
