Grand prize: 5 million won, total prize money: 18 million won
We are looking for works that utilize AI to convey the value of steel.
The Steel Promotion Committee of the Korea Iron and Steel Association announced on the 10th that it will hold the “2026 Steel Artificial Intelligence (AI) Video Advertising Contest.”
Jang In-hwa, chairman of POSCO Group and chairman of the Korea Iron and Steel Association, gives a commemorative lecture at the 26th Steel Day celebration event held at the Grand InterContinental Seoul Parnas Hotel in Gangnam-gu, Seoul on the 9th of last month. Photo provided by: Yonhap News
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This contest calls for advertising videos of 30 seconds or less created using AI. There are four main themes: ▲ The infinite cycle of steel ▲ Imagining a world without steel ▲ Steel that moves Korea ▲ Free topics related to steel.
You can enter as an individual or in teams, with a maximum of 4 entries allowed per participant. Submissions will be accepted until August 9, 2026.
The total prize money for this contest is 18 million won, with the grand prize set at 5 million won. A special award will be given to the top three videos with the most views from among the works posted on participants’ personal social networking services (SNS). All participants will also receive a small gift.
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Jang Yong-sik, chairman of the Steel Promotion Committee, said, “We are looking forward to excellent works that capture the value of steel with innovative ideas that utilize AI,” and “I hope that this contest will be an opportunity to increase public interest in the steel industry.”
This content was created with the help of: AI translation service.
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