The Delhi HC has issued an order prohibiting social media accounts, AI chatbots and e-commerce websites from using Jackie Shroff's name, voice and image without her consent.Lawyers on his team discuss the significance of the verdict
Contents of the judgmentRecognition of celebrity status and moral rights: The court held that Mr. Shroff's celebrity status confers certain rights with respect to his persona and associated attributes, and that some of the defendants may have exploited his name, image, voice, and other distinctive characteristics without permission. , it was held that his moral rights and publicity rights were thereby violated.
The court has refused to direct the removal of a video titled “Jackie Shroff is a Savage, Jackie Shroff Thug Life” posted on her YouTube channel. The video contained artistic expression and, “more critically, could set a precedent for suppressing freedom of expression,” the court said.
The court issued notices to the restaurant named 'Bhidu' and other restaurants for violating Shroff's moral rights and misusing his personality.
In this digital age, this ruling is critical to protecting celebrity privacy: Lawyer“This is the first time a court has restrained an unauthorized chatbot created using AI to imitate Jackie Shroff. In today's digital age with the advent of social media and artificial intelligence, there are no restrictions on access to unauthorized content. Such orders allow celebrities to protect their attributes much more than before. We will be able to monetize it. Kudos to the courts in India, where we are ahead of the curve.”
– Senior Advocate Ameet Naik“The judgment by Judge Narula strengthens and upholds precedent and marks a significant development in the law in the area of moral rights and rights of publicity. In the digital age, this judgment is an important step in protecting the reputations and privacy of celebrities from unauthorized exploitation. It is extremely important.”
– Senior Advocate Pravin Anand
Contents of the judgmentRecognition of celebrity status and moral rights: The court held that Mr. Shroff's celebrity status confers certain rights with respect to his persona and associated attributes, and that some of the defendants may have exploited his name, image, voice, and other distinctive characteristics without permission. , it was held that his moral rights and publicity rights were thereby violated.
The court has refused to direct the removal of a video titled “Jackie Shroff is a Savage, Jackie Shroff Thug Life” posted on her YouTube channel. The video contained artistic expression and, “more critically, could set a precedent for suppressing freedom of expression,” the court said.
The court issued notices to the restaurant named 'Bhidu' and other restaurants for violating Shroff's moral rights and misusing his personality.
In this digital age, this ruling is critical to protecting celebrity privacy: Lawyer“This is the first time a court has restrained an unauthorized chatbot created using AI to imitate Jackie Shroff. In today's digital age with the advent of social media and artificial intelligence, there are no restrictions on access to unauthorized content. Such orders allow celebrities to protect their attributes much more than before. We will be able to monetize it. Kudos to the courts in India, where we are ahead of the curve.”
– Senior Advocate Ameet Naik“The judgment by Judge Narula strengthens and upholds precedent and marks a significant development in the law in the area of moral rights and rights of publicity. In the digital age, this judgment is an important step in protecting the reputations and privacy of celebrities from unauthorized exploitation. It is extremely important.”
– Senior Advocate Pravin Anand
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