Consumer intelligence platform Ipsos Synthesio announced a partnership with ViralMoment, an AI-powered social video analytics platform, to integrate ViralMoment’s video intelligence capabilities into its social listening platform.
The partnership combines ViralMoment’s technology with Ipsos Synthesio’s existing capabilities, including scene and logo recognition, comment and caption analysis, TikTok transcripts, and tracking capabilities. Clients will have access to video insights that identify behavior, product usage, cultural cues, and trending narratives across social video platforms.
The integrated platform supports four major applications. One is trend detection to identify emerging stories and their sources. Track sentiment and voice share with brand and competitor intelligence. Campaign tracking to monitor how your content spreads through your creator network. Market understanding to map the social video landscape in specific regions.
Thierry Lalande, CEO of Ipsos Synthesio said: “Combining ViralMoment’s video analytics with our global social and search intelligence is the next step in connecting what is said and seen online and making that knowledge easily accessible to our clients. ”
Founded in 2021 by Chelsie Hall and Sheyda Demooei, ViralMoment’s platform goes beyond captions and hashtags by analyzing on-screen text, audio audio, visuals, actions, and context within videos. The system handles content in 76 languages across TikTok, Instagram Reels, YouTube, and YouTube Shorts.
