Intuit, the maker of TurboTax, Credit Karma, QuickBooks and Mailchimp, is previewing a new artificial intelligence (AI) system designed to help businesses increase their revenue. Smarter marketing.
The Mountain View, Calif.-based company said in a press release emailed to PYMNTS that its “revenue intelligence” technology What it was called “Always-on” predictive and generative AI models. system Intended By suggesting the best timing for target customers, we proactively provide marketers with the opportunity to win more business. The company generates personalized content.
Intuit's move is the latest example of tech companies embracing AI. try In recent years, AI has become one of the hottest areas of technology with startups and large corporations investing in it to make products more convenient and attract customers. Similar The race to maximize the potential of automating tasks and providing new insights from data.
Previewing the new tools It is scheduled The announcement will be made at Intuit's annual customer event in London on Thursday (June 13), and customers around the world can sign up for early access to the technology.
“Predicting what will drive different customers to discover, buy, and stay loyal is one of marketers' most complex challenges — and one of their biggest growth opportunities,” Rania Sucker, senior vice president and general manager at Mailchimp, said in a statement.
Intuit said one component of the revenue intelligence system will leverage financial data from Intuit's QuickBooks accounting software and use AI trained on financial metrics to help marketers find missed opportunities, compare their marketing against similar companies and recommend discounts to drive sales.
The technology works within Mailchimp's marketing platform to deliver automated insights without marketers having to use additional tools or learn new processes.The company:. system Also designed It forecasts potential revenue from different customer segments, recommends timing for sending marketing messages to encourage repeat purchases, generates branded content, and visualizes customer data to help marketers prioritize growth efforts.
“Leveraging AI to help with analytics and learn more about our customers — getting a clearer picture of who they are and what their shopping habits are — is important to us,” Charlotte Howell, digital marketing and e-commerce manager at Grafton International, an Intuit client that previewed the technology, said in a statement.
Howell said the new tools should make it easier and faster to make effective marketing decisions by eliminating the need to dig into data.
Intuit said it has been using AI in its products for years, including a system it released for Mailchimp in 2023 called “Intuit Assist.” The technology was intended to help marketers save time and run more effective campaigns.
To coincide with the event in London, Mailchimp announced it would expand its SMS marketing features, which it launched in the US last June, to the UK. Many marketers have found that SMS is an effective way to reach customers, often used in conjunction with email. Tend Have a mobile phone always.
Intuit says U.S. Mailchimp customers Looking In the first three months after launching their first SMS campaign, they saw up to 16x return on investment and deliverability rates of over 93%.
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