Insurtech InsureVision, a company specializing in AI-powered driving risk assessment, has launched two products built around video-based risk intelligence, touting it as a tool that insurers can actually underwrite.
The company introduced TeslaStick for personal auto-embedded insurance and FleetVision for commercial fleets. This is aimed squarely at what is being called a multi-billion dollar pricing failure across auto insurance.
In InsureVision's view, personal insurance is already connected to video. The camera remains unused inside the car. Tesla equips its cars with forward-facing cameras that continuously record via the Tesla Dashcam, which saves the footage to a basic USB drive in the glovebox.
Other OEMs also offer dash cams, such as Rivian's Gear Guard, BMW's dash cam, and Cadillac's Surround Vision Recorder, but in most cases capture is limited to a short post-crash clip or requires manual activation. Tesla's constant recording changes the math. No new hardware. No installation required. There are no wires.
TeslaStick converts that configuration into underwriting-grade risk data
The device connects to the glovebox's USB port and accesses the Tesla Dashcam's continuous feed. A companion smartphone app uses a custom risk transformer network to monitor your driving.
When a driving event is triggered, the app retrieves the relevant footage from TeslaStick. InsureVision's Vision Transformer AI then analyzes the entire scene and applies the same class of perceptual models used in autonomous driving, but tailored for insurance risk.
InsureVision CEO Mark Miller puts it bluntly. “All insurance has a built-in future,” he said. He pointed to Lemonade's Tesla insurance, which relies on the use of full self-driving as a signal. It may be convenient, but it's thin.
Look at what Lemonade is doing with Tesla Insurance. They aim to take advantage of full self-driving usage, but that is a proxy at best. We will overcome everything.
Mark Miller, InsureVision CEO
InsureVision wants it all. Manual operation, auxiliary operation, all of that. The system monitors braking events, captures footage, and lets models determine context rather than raw telemetry. According to Miller, it's easier than you think.
TeslaStick will be brought to market through B2B2C model
The carrier buys and white-labels devices for Tesla-owned policyholders, offering individual pricing without building an internal video AI stack. Insurance companies are constantly managing their relationships with their customers. InsureVision handles heavy computing.
Along with TeslaStick, the company launched FleetVision, which targets commercial vehicles, which are facing serious losses.
Insurers must simultaneously address two issues: pricing a vehicle's risk before binding coverage, and identifying which drivers are secretly at catastrophic risk.
Sensor-based telematics promised an answer, but then disappointed. Slamming on the brakes to avoid a child looks like a near miss due to distraction. Same signal. The risks are very different.
Fleet already has missing data
They have collected petabytes of forward-facing dashcam video, much of it reviewed after the crash. That footage includes behavioral metrics that correlate with future losses, such as following distance, lane discipline, and situational awareness. Until now, large-scale video versus risk analysis has been out of reach.
InsurVision claims the economics are clear
Progressive's combined ratio is 88.2%, compared to the industry average of 107.1%. Only four of the top 20 commercial auto insurance companies have an underwriting profit.
Progressive has built an advantage on telematics scale. According to InsureVision, video-based assessments are the next data flywheel, delivering approximately 3x more predictive accuracy.
FleetVision targets two important decisions
- First, price your vehicle correctly from day one based on observed driving behavior rather than assumptions.
- Second, identify the specific drivers who could trigger the next nuclear verdict before it happens.
Miller doesn't soften it. One driver can wipe out decades of profits with a single claim. Knowing who it is early makes all the difference.
The underlying technology focuses on contextual scene understanding rather than mechanical proxies. According to InsureVision, sudden braking alone improved the prediction of negligence claims by 8.3%.
InsureVision's technology (Situational Driving Risk Assessment using Vision Transformer AI) has already demonstrated breakthrough performance, supported by reviews by Dr. Neale Kinnear of Affective Mobility and Dr. Johnathon Ehsani of Johns Hopkins University.
Traditional hard braking resulted in a predicted increase in malpractice claims of 8.3%; InsureVision's combined approach resulted in a 3x increase of 22.5%.
The sales pitch is simple, but perhaps unpleasant, for insurers who are seeing their loss rates move in the wrong direction. Data already exists. The video has been there forever. The industry didn't know how to read it.
Founded in 2022 by a team of data scientists and industry experts, InsureVision is on a mission to prevent catastrophic insurance claims, save lives, and make insurance fairer by reinventing risk assessment using end-to-end transformer AI.
In March 2025, InsureVision secured $2.7 million in seed funding. Rethink Ventures led the round, with participation from Twin Path Ventures and State Farm Ventures
InsureVision enhances vehicle risk assessment through proprietary “ecology” technology. The platform applies advanced vision transformer technology to analyze video footage from standard forward vehicle cameras.
The company currently has strategic partnerships with major insurance companies, including Mitsui Sumitomo Insurance, one of Japan's largest insurance companies, and is backed by major investors such as State Farm Ventures, Rethink Ventures, and Twin Path Ventures.
InsureVision unleashes the power of video to provide a granular understanding of driver risk.
Significantly more powerful than existing telematics solutions, the company's environmental technology enables commercial motor carriers to more accurately and profitably underwrite pay-as-you-go insurance policies while building on their existing telematics base. InsureVision allows insurance companies to price their risks.
