Impel has launched a new AI sales solution that sends customized videos to leads riding in specific vehicles. We tested our next-generation AI solution in 20 stores and saw a 150% increase in engagement and a 40% increase in showroom bookings.
What we know: This AI is built on the knowledge that shoppers who receive a personalized video are twice as likely to engage with a dealer and 30% more likely to close a deal than those who only receive a text message.
Still, time constraints and sales rep demands limited the number of leads. That’s why I’m Impel’s Chief Product Officer. matt muilenburg We aim to help dealers address this friction point as they develop the latest transformation in AI operating systems.
What they are saying: Muilenburg told CDG: “It became clear that the people in the store were doing very little to meaningfully impact the overall success of the business.” “There’s an 11% chance that with the data we collect, someone will actually create a custom video and walk around the car.”
structure: By leveraging AI, Impel’s technology eliminates the need for sales reps to record their own video every time a lead comes in.
Instead, sales reps record a three-minute video, and Impel’s VinVision AI generates a personalized video for each customer and every vehicle they inquire about.
“We record it once, and when a lead comes in, we just pull the vehicle information from the lead. We take your image and your voice, and within minutes we create a walkaround video specific to that car and deliver it to the customer,” Muilenburg said.
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Along with the video, leads will receive a full window sticker, CARFAX report, 360-degree vehicle walkaround, feature highlights, and payment calculator.
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AI also records all customer interactions and passes them on to sales reps to close the sale.
What we’re seeing: Muilenburg said that in early implementations of the technology, the likelihood of showing up at a dealership if a customer opened a video link dramatically increased.
“This was clearly a leading indicator that this was a serious outcome for our dealers, and our customers appreciate that, because when you know who’s serious, you know where to put your energy,” Muilenburg said.
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