The global leader in sales enablement layered AI-assisted prospecting on top of ZoomInfo data, making the outbound results of top sellers reproducible across go-to-market teams.
Vancouver, WA, July 20, 2026–(BUSINESS WIRE)–ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, reported that Seismic, the global leader in sales enablement, has expanded AI-assisted outbound prospecting across ZoomInfo’s go-to-market teams and found in its own user research that 39% of active pipeline is attributable to opportunities identified or influenced by signals from ZoomInfo.
Seismic runs a well-developed outbound model. There, business development and external sales reps generate the bulk of the pipeline, and accurate business data is the fuel that runs the models. The company has relied on ZoomInfo for more than five years and has steadily driven more sophisticated outbound with buying signals, deeper account research, and customized messaging to find leads.
The results were strong, but we were working with the most experienced sellers. Seismic’s leadership wanted to cascade these practices across the team, especially to new personnel who hadn’t yet built the same instincts. The company also set strong internal goals for AI adoption. This is expected of all employees and is built into performance check-ins with managers. We needed a way to make outbound best practices repeatable and leverage AI to make it happen.
Seismic layered AI-assisted exploration on top of the ZoomInfo data that sellers already rely on. Rather than leaving each rep alone to research and interpret accounts, AI proactively surfaces key insights and tells sellers when to act, who to target, and what to say. Combine Seismic’s proprietary CRM data with ZoomInfo’s external buying signals to create specific account and persona-based messages. The company says new reps will be able to open accounts in the same context that veterans would manually assemble, and prospects will immediately respond to that specificity. Connected to Seismic’s existing technology stack, agents can maintain a flow of work with fewer context switches.
The result is both time savings and improved quality. According to the company, in user research, seismic’s team reported that 39% of their active pipeline was due to opportunities identified or influenced by ZoomInfo Signals, and they reported a 54% increase in productivity, saving an average of 11.5 hours per week. Seismic also reports faster speed to leads, more targeted outreach, and improved response rates from key prospects.
