See how both Big 4 companies and small businesses are leveraging AI in their workflows.
In today’s fast-paced business world, ignoring AI technology is not an option. The field of accounting is no exception.
Artificial intelligence (AI) has become a game changer, helping accounting firms streamline processes, improve accuracy, and deliver more value to clients. Corporate executives are changing their perspective. of 2025 Generated AI Report in Professional Services A Thomson Reuters Institute survey found that 68% of tax and accounting professionals are excited or hopeful about the future of GenAI in their industry.
“Current and new generations of GenAI tools can be transformative,” said one U.S. tax commissioner. “For example, the use of GenAI to support deep research capabilities, software application development, and business storytelling will have a major impact on the future of professional work.”
How are industry-leading companies actively adopting GenAI technology? This article explores how various accounting firms are leveraging AI in their operations to drive efficiency and excellence in their services.
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How many accounting firms are using AI?
According to survey respondents, 21% of tax firms say they are already using GenAI technology, and 53% are planning or considering using the technology. A quarter (25%) of companies still have no plans to use GenAI, down from 49% in 2024. The trade winds of AI are changing.
of Introduction of AI in the accounting industry It has been on the rise in recent years. Accounting firms of all sizes, from global giants to local boutiques, are increasingly turning to us. AI solution To enhance our services. This change is being driven by the realization that AI is automating mundane tasks, reducing errors and freeing accountants to focus on higher-value advisory work.
Interestingly, accountants appear to be implementing GenAI technology into their work through personal open source tools rather than industry-specific tools. 52% of tax firm survey respondents who already use GenAI tools use open source technologies such as ChatGPT. Only 17% use industry-specific tools.
this Trends could change quickly as more industry-specific technology providers introduce own Genai A solution may be found within the next few years.
How are the Big 4 using artificial intelligence?
The “big four” accounting firms Deloitte, Ernst & Young (EY), PwC, and KPMG have led the way in AI adoption. They have invested heavily in AI-powered tools and solutions to provide more sophisticated and insightful services to their clients. Get a glimpse of how they use AI.
- Client solution: KPMG’s Trusted AI Framework We help our member firm’s clients design, build, deploy and use AI technology solutions in a responsible and ethical manner and build loyalty and partnerships.
How are small accounting firms using AI?
Smaller accounting firms may not have the resources of the Big Four, but they are deploying AI to stay competitive and provide better service. According to the GenAI report, the top five use cases for tax firms using or planning to use GenAI are:
- Tax audit: used by companies AI-powered algorithms for tax audit tools To return data from human-edited tax-specific content. This provides reliable answers from trusted sources, quickly and accurately.
- Preparing your tax return: Companies can leverage AI to Automate data extraction and analysis The ability to pull data from a variety of financial documents significantly reduces the time and effort required to prepare accurate tax returns. GenAI also helps you identify applicable deductions and deductions for your personal or business financial scenario to ensure compliance and optimization of your tax obligations.
- Tax advisor: Companies are Using AI tools, Generate predictive insightshelps clients plan for future tax implications based on financial decisions. This gives tax professionals a more strategic role and enables them to provide value-added services.
- Accounting/Bookkeeping Automation: Companies are using Software powered by AI Automatically categorize expenses, reconcile accounts, and generate financial reports. This saves companies time and reduces the risk of manual errors.
- Document summary: Companies can use AI to summarize key points from contracts, invoices, and receipts and quickly identify anomalies that require further investigation. This feature not only speeds up the review process, but also improves the accuracy and reliability of financial audits and compliance checks.

Some companies are actively using or planning to use Genai44% said they use this technology every day, if not multiple times a day. Ann addition 29% said they use it weekly.
Approach AI with curiosity
In the world of accounting, AI is an opportunity, not a threat. This enables businesses of all sizes to better serve you, increase efficiency, and grow in an ever-changing industry. As AI continues to evolve, those who approach it with curiosity and a willingness to embrace new technology will stay ahead of the curve.
if you I’m looking for Explore the world of AI in accountingparticipate in AI @ Thomson Reuters Community. Here you can connect with experts, learn about the latest AI trends, and unlock the full potential of AI in accounting. For the next step about how to do it incorporatee AI tools your companyread our white paper:”Leveraging AI and Automation: How to Elevate Your Tech Stack”

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