meta
1 hour ago
Chris Saniga, Head of Global Business Group Canada
At Meta’s Performance Marketing Summit in Toronto today, you’ll discover new opportunities to leverage our growing suite of business tools and use artificial intelligence (AI) to drive effective campaigns. We’ve brought the marketing community together so you can.
AI has been the cornerstone of all our apps and services since 2006 and now powers our discovery engine, advertising business, content moderation and more. The progress we’ve made is driving world-leading innovation, and these new tools for creativity and connection are already proving their worth for marketers on our platform. Now, we’re applying AI even broader and deeper to improve performance and measurement, and make campaigns easier to set up.
Bringing AI and automation to the entire ad creation process
Meta Advantage, a portfolio of AI-powered automated business tools, helps marketers maximize the value of each ad impression and produce superior results. Products such as the Advantage+ shopping campaign, also known as ASC, are among the fastest growing advertising products in the company’s history, and AI has been central to its success. ASC allows marketers to automate the entire setup of campaigns, creatives and ad placements, saving valuable time to focus on other parts of the business.
Take Monos, a design-focused luggage brand, for example.Company founded and tested in Vancouver Meta Advantage+ Shopping Campaign Incremental cost per purchase decreased by 58% using Advantage+ shopping campaigns compared to the more complex regular advertising campaign setup. Monos also saw a 35% increase in return on ad spend with the Advantage+ Shopping campaign compared to the regular campaign setup.
womens jewelry brands jenny bird similarly strong results were obtained. When the Meta Advantage+ Shopping campaign was combined with the regular advertising campaign, the company saw a 14% lower cost per purchase and a 17% increase in conversions compared to the regular campaign alone.
While not widely available yet, we are working with advertisers to research and test early versions of our new generative AI capabilities to ensure we deliver the best value to businesses and people. One of the results of that research is AI sandbox – A testing playground for early versions of new tools and features, such as AI-powered generative advertising tools. First, we’re building tools like text variations, background generation, and image exposure to make your ad’s text more engaging or improve some of your creatives.
And at this week’s Cannes Lions International Festival of Creativity, we talked to advertisers Learn about AI agents for business messaging and customer support. This creates future connections for the company and helps it grow.as Mark Zuckerberg sharewe hope these tools will be of value to everyone, from ordinary people to creators to businesses.
Powered by a world-class detection engine
We combine our AI-powered discovery engine with social connections, which have always been at the core of our platform, for a more relevant and entertaining social experience. Short videos continue to become more social with people re-sharing reels more than 2 billion times each day, making them the most effective way for brands to connect with their customers.
Since launching Reels, time spent on Instagram has increased by over 24%, and over 40% of advertisers are already using Reels ads. This growth is due to our AI-powered discovery engine, which ensures people see content that matches their interests and provides an engaging experience.we continue To improve how Reels makes ads look and perform betterAnd we can’t wait to see where these improvements take us.
With the advent of high-impact new tools, it’s no surprise that marketers are already turning to AI to improve campaign performance. This frees up your team to focus on work that has a greater impact. As we continue to innovate and develop advanced AI capabilities, marketers can expect further performance improvements and accelerated growth. AI adoption is more important than ever for businesses looking to thrive in Canada’s evolving digital landscape.
