Korean AI innovator will showcase its unique multimodal platform and cross-domain sentiment dataset, proving scalability across media.
As preparations for the opening of CES 2026 progress, HiStranger, a Korean AI company specializing in emotional AI, has announced its official participation in CES 2026 in Las Vegas. The company introduces Insight Flow, a unique multimodal emotional AI platform that positions emotional intelligence as a foundational data layer across industries where human emotions directly impact performance, experience, and decision-making.
HiStranger will be exhibiting at Venetian Expo, Level 2, Booth #50816 in Eureka Park, a dedicated exhibition area for emerging global innovators.
CES 2026 brings together leading technology companies, researchers, investors, and decision makers across artificial intelligence, consumer technology, mobility, and experience systems. HiStranger's participation marks a strategic milestone in the company's global expansion, extending the application of Emotion AI beyond media to broader commercial, industrial, and human-centered technology markets.
Insight Flow is a universal platform for understanding the human experience. When emotion matters, and it always does, our technology can provide the data to optimize it. ”
— DK KIM, HiStranger CEO
Insight Flow: Measuring what people really feel
While many exhibitors at CES focus on what technology does, HiStranger tackles the more fundamental question of how technology makes people feel.
Insight Flow is a multimodal AI system designed to capture and analyze real-time physiological and behavioral signals such as PPG, EEG, and FER, and synthesize them for actionable emotional insights. This provides an objective, data-driven alternative to traditional research guesswork, allowing creators and brands to quantify audience engagement, emotional resonance, and experiential response with unprecedented granularity.
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A year of global validation
HiStranger's growth in 2025 marked a transition from initial validation to global market readiness. In February 2025, the company became the first Korean startup to be selected by EFM Startups and subsequently officially launched its Emotion AI solution.
The initial implementation focused on the film and content production industry, where HiStranger conducted Korea's first biosignal-based blind scenario test, enabling objective emotional assessment during the pre-production script stage. In the second half of this year, HiStranger held strategy meetings in the US with major Hollywood studios, global creative agencies, and institutional investors, confirming strong demand for objective, real-time sentiment data.
Based on this validation, HiStranger is making its Emotion AI-powered advertising A/B testing solution publicly available at CES 2026, marking its first major expansion beyond movies and media.
Beyond media: Emotional AI as infrastructure
At CES 2026, the company will highlight Insight Flow's horizontal scalability, its ability to serve as emotional data infrastructure across industries including advertising, mobility, IoT ecosystems, smart devices, retail environments, immersive spaces, and human-machine interaction systems.
“This technology was never designed for a single industry,” said DK Kim, CEO of HiStranger. “We started with film because it is the most emotionally demanding medium. By validating our model there, we demonstrate that Emotion AI can serve as a universal data platform wherever human experience matters.”
Building long-term emotional AI value
HiStranger's key differentiator is our focus on dataset quality and ownership. The company is actively working to build a cross-domain Emotion AI dataset derived from real-world interactions and developed under a privacy-first architecture.
This dataset-driven approach supports long-term applications such as predictive intelligence, personalization, and adaptive systems, positioning HiStranger as a core technology partner for human-centered AI rather than a niche solution provider.
HiStranger at CES 2026
At CES 2026, HiStranger will be exhibiting live demonstrations of Insight Flow at booth #50816 in Eureka Park, including:
• Public release of Emotion AI-powered advertising A/B testing solution.
• Business use cases in film and content development. Shows how emotional data influences creative and strategic decision-making.
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