Guy Tasaka | For Editors and Publishers
By now you must have heard about ChatGPT frequently. With OpenAI’s game-changing tools approaching eight months into this issue, there’s no question that generative AI is here to stay. But as a media executive, why should he even understand JAMstack and no-code/low-code (NC/LC) technology?
JAMstack — modern web architecture
JAMstack represents a modern blueprint for creating state-of-the-art websites. Consider its relevance to news media sites that deliver fast, dynamic sites with regularly updated content. JAM stands for JavaScript, API, Markup. JavaScript manages the site’s business logic, while markup (HTML and CSS) handles page rendering. APIs, or application programming interfaces, deliver content from a database or headless CMS.
The actual content such as stories, photos, videos and ads may come from various API powered databases. Business logic is processed on the browser in the context of the JAMstack website. APIs are becoming more and more popular, and Precedence Research estimates that the global API management industry will grow from $7 billion in 2023 to $47 billion by 2030.
APIs permeate our lives every day. These power a variety of services, from stock charts and weather updates to his Yelp and Waze.
Most media publishers have a lot of “data” about their community. It’s probably unstructured, unmanaged, and possibly unmonetized. In the new media economy, data is the new gold and managing, distributing and monetizing it is a critical part of the future.
No-code/low-code
No-code/low-code (NC/LC) has gained a lot of attention over the past decade, especially during the pandemic. Originally designed to help IT departments create user-friendly interfaces, it has evolved into a tool for entrepreneurs to build prototypes and launch startups. Platforms like Bubble, Webflow, Flutterflow, and Adalo are powering many live startups today.
Homads.com CEO Vi Nguyen migrated his SaaS company to Bubble, an NC/LC platform, for cost efficiency and speed. NC/LC improves development speed by about 5 times.
NC/LC democratizes the creation of web apps and SaaS, making them accessible to anyone with basic computer skills. Rapidly build consumer products such as self-service advertising portals, mobile apps, community content submission tools, and order management interfaces. This technology eliminates difficult and expensive overhead such as hosting and separate frontend and backend development. Most NC/LCs are developed in pseudocode, so the need for detailed documentation can be addressed.
In my column last month, I discussed the democratization of local media and the fading of boundaries. Some people argue that technology is a hindrance to the local media industry, but in my opinion technology is more of a workflow issue. NC/LC makes it easy to create public-facing products such as self-service advertising portals, mobile apps, and community content submission tools, all powered by APIs. Optimize your workflow with NC/LC.
Utilization of OpenAI
Called ChatGPT, Generative AI, or OpenAI, it makes extensive use of APIs. Since its release, we have seen hundreds, if not thousands, of tools that claim to leverage AI. There are several open source platforms on the market, as well as several platforms such as Google, Meta, and Nvidia offering generative AI solutions. These AI Platforms generate responses based on prompts sent through APIs.
These tools are based on large scale language models (LLM) trained on known datasets. For example, OpenAI uses approximately 350 billion words collected from the Internet by September 2021. The response is limited to knowledge prior to this censoring. The OpenAI memory limit is also worth noting. For example, GPT4 has 32,000 tokens, or 25,000 words of “memory”, which is a significant improvement over GPT3’s 4,000 tokens.
If you want to customize ChatGPT to reflect your writing style or archive your data, tools like Langchain can help you parse, store, and provision your data into a Large Language Model (LLM) for customization. response
This reiterates the importance of structured data. Such data facilitates content distribution across various platforms, makes content accessible by LLMs, and facilitates the creation of useful tools for both newsrooms and end consumers.
Why focus on these three technologies? As a news media executive, understanding the API economy and its implications for data use and ownership is critical. With the advent of new AI models, the availability of readily accessible datasets facilitates the development of breakthrough tools and business models.
As of June 2023, the future trajectory of AI remains an open question. May be restricted or regulated or widely accepted. What is certain, however, is that AI model performance is highly dependent on the quality of the training dataset. Therefore, maintaining data that is structured, pristine, and easily accessible becomes extremely important.
How can all of this be coordinated without a dedicated team of developers and data scientists? No-code/low-code (NC/LC) has numerous integrations with OpenAI, data scraping, and other integration tools. Included. Robotic process automation or RPA services such as Zapier provide automation capabilities to transfer data between various systems. Consider JAMstack, no-code/low-code, and OpenAI as essential components for building a solid infrastructure that drives your business forward. But always remember that just because you can build something doesn’t necessarily mean you should.
Guy Tasaka is a seasoned media professional with a 35-year track record of leading change in the industry. He has worked with renowned organizations such as Macworld Magazine, Ziff-Davis and The New York Times, honing his expertise in research, strategy, marketing and product management. Former Chief Digital Officer of Calkins Media, Guy was named the Local Media Association’s Innovator of the Year for his work in promoting his OTT and digital video platforms for local news outlets. He is also the founder and managing partner of his Tasaka Digital, which specializes in helping media and technology companies drive business transformation with his extensive experience and forward-thinking approach. Here is Guy’s contact information: guy@tasakadigital.com.
