GRAND RAPIDS, Mich. (WOOD) — A Grand Rapids company is unveiling a new tool that uses artificial intelligence to help businesses market.
Lafleur Marketing LaFleur Core Insights, a Grand Rapids-based digital marketing agency, launched LaFleur Core Insights, a dashboard that uses ThoughtSpot Embedded to bring data from multiple sources, including Google Analytics, into one place. Clients can use the dashboard to visualize the data and ask questions of the AI.
CEO Chip LaFleur says companies often say, “We know half of our marketing works, but we don't know which half works.”
new Dashboard can help find the answers. He explained that clients can use the tool to ask questions like, “Why did more clients sign up this month compared to last month?”
“If someone asks, 'What parts of my marketing budget are working and what parts aren't?' it can take us four or five days to gather all the right information, organize it and present it to you in a way that makes sense,” Bob Flavin, digital strategy team leader at LaFleur Marketing, told News 8. “With this system, we can do that in minutes, even seconds, and find trends and correlations that we wouldn't find any other way.”
The program can also walk the customer through the steps required to arrive at an answer, and the analyst performing the audit can access the code they use to double-check that their answers are correct.
“You can't trust what you can't audit, and this is auditable,” LaFleur said.
So far, the LaFleur marketing team has run a beta rollout with several clients and is also using it in their own practice, leveraging data from all their clients to uncover marketing trends across the industry.
LaFleur is I recently gave a presentation Talking to local business leaders about how companies can use AI in the field Grand Rapids Chamber of Commerce CEO Summitsaid that these kinds of tools are the future of AI.
“Everyone's very excited about generative AI. It's a very exciting technology that's changing the way people work and the way they do things. But as the excitement dies down a bit, people are starting to recognize the limitations,” he said.
He said the potential of generative AI has been overhyped and that most business executives are not using it.
“I think that's essentially the next big thing coming out of AI,” he said. “It's not just this product, it's this concept: taking data, building it into a warehouse that you can query, and then using AI to find patterns and identify trends and predict future behaviors and future inputs.”
He said companies began organizing important information, such as standard operating procedures, in one place. artificial intelligence You can access it to answer questions like, “How is my 401K being managed?”
But LaFleur warned about trusting the Tour. Just because it uses AI.
“Just because it has AI doesn't mean it's good or useful or automatically valuable,” he says. “Try and test it thoroughly. Find tools that work, but don't just assume that because it has AI, it's good.”
