Amazon has entered the generative AI race with an unusual model: instead of approaching consumers directly, it looks to businesses and gives them access to the tools and models that enable them to develop new products in the field. – the company announced Thursday. Among the companies Amazon provides access to his AI models in-house is his AI21 Labs in Israel, whose founders include his professor Amnon Shashua.
AI21 Labs co-founder and co-CEO Ori Goshen told Calcalist: “Every business will enter the world of generative AI, as every other business in that space will implement solutions in this world. There is a big revolution here. This is the biggest change since mobile. Yes, and perhaps an even bigger change, and I am very proud of the Israeli companies that are at the forefront of this change.”
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Founders of AI21 Labs (left to right): Yoav Shoham, Ori Goshen, Amnon Shashua
(Photo: Roy Scholl)
Amazon, through its cloud services arm AWS, presents a new model with greater potential: a platform that gives developers access to a set of models from other companies, rather than developing products for end users. . Allows you to create your own consumer and business products. The idea behind this approach is not new. OpenAI gives developers access to its conversational models, and these are already core to products like Duolingo’s educational chat feature. A key innovation in AWS’ announcement is the creation of a platform that provides access to different models from different companies. This opens up market competition to smaller players.
A model from AI21 Labs, Jurassic2 can conduct natural language conversations in English, Spanish, French, German, Portuguese, Italian, and Dutch. According to the company, this collaboration will greatly simplify the process of assimilating language models for organizations and developers around the world. The company was founded in 2017 by his professors Goshen, Shashua and Yoav Shoham. Last July, he completed a $64 million funding round at a value of $664 million.
Goshen said Amazon’s move is expected to make generative AI accessible to more companies and organizations, allowing them to use its platform to develop applications based on artificial intelligence models. “There are dozens, if not hundreds, of organizations looking to adopt this technology,” he explained. “There is a lot of interest in areas such as finance and online commerce. All CEOs have mandated the implementation of artificial intelligence solutions in the next quarter. of companies should incorporate this technology.
“At the end of the day, organizations store information in cloud environments, and Amazon is the largest cloud player. We provide, this is very complicated, you start using third-party services, when it comes to security information, it is much easier to use this in a cloud environment, and with Amazon’s platform, you already have a cloud Enterprises working with can easily connect to this world of generative AI and language models through the cloud. Enterprises can log into their cloud accounts, connect to such models, and enrich their enterprise applications with such capabilities. Amazon does all the heavy lifting of managing the infrastructure.”
Goshen added that new conversational models are already transforming industries such as finance and online commerce. A more efficient way. For example, receiving a summary of an article or asking a question that a response from that company’s survey would be a credible answer. of financial institutions do it.Organizations should implement similar applications.
“In the retail world, e-commerce websites have a process of manually writing product descriptions. Even more so if the language model allows you to create high-quality products with extremely large-scale content, which improves conversion rates and product discovery, and for the same product, different target audiences In the past, writing millions of descriptions was highly inefficient. Generative AI opens up possibilities that never existed before. ”
