2023 was also the year we started to see how generative AI is transforming small and medium-sized businesses, giving them new tools to grow, get things done, and drive new revenue streams. For the first time, business owners can use AI tools like Gemini to build advertising campaigns, reach new customers with P-MAX, respond quickly to customers, and get insights that help their business in minutes instead of hours. Generated.
This is just the beginning. AI-powered tools will continue to help businesses and communities unlock more productivity, creativity, and opportunity. In fact, 82% of small business leaders who are already using AI say their business will be more productive over the next two years.
Grow by incorporating new technology
Many companies are already experimenting with AI tools to grow their business. Take Ivo Machado, co-founder and CEO of Wisecut, for example. He left his native Brazil eight years ago to pursue new opportunities in the United States. When Ivo started researching AI, he was working as a video editor to earn a living and thought, Can we make these editorial decisions in minutes instead of hours?'' Ivo turned to his brother Vicente, a software developer, and launched his company Wisecu in Miami in 2019. Ta. They leveraged his Google search to grow their customer base, joined the Google for Startups Latino Founders Fund, and increased their users by 4,000% in 2023. Tripled the number of employees. Today, 500,000 creators use Wisecu's AI capabilities to automatically cut, edit, add subtitles, and more, saving them countless hours.
