The possibility that Google will soon release a new AI-powered search tool reflects the impact that conversational AI chatbot tools such as Microsoft’s biggest rival Microsoft’s ChatGPT and OpenAI will have on traditional search.
The search giant is reportedly panicking after learning that electronics multinational Samsung may switch its default search engine from Google to Microsoft Bing. That Android phone.
Microsoft recently updated Bing with OpenAI’s ChatGPT to bring a more conversational experience to its search engine. This development prompted Google to gather resources for a new or upgraded search engine (a business known to the company as “Project Magi”) to provide users with a more personalized experience. rice field.
samsung need
“Project Magi is all about personalized search,” said the founder and analyst at Constellation Research. R “Ray” Wang, check Google News to TechTarget Editorial. “It all started with Microsoft eyeing Samsung’s Android for Google Search business.”
Microsoft, on the other hand, is actively incorporating ChatGPT into their platforms and applications, and is seen by many as the dominant force in the generative AI market.
Meanwhile, Samsung’s deal with Google is coming to an end. Google reportedly pays Samsung more than $3 billion a year to maintain its position as a search provider. That’s not as much as the company would pay his Samsung rival Apple, but it could impact his $162 billion search business at Google.
We need companies like Samsung.
Suboda KumarTemple University Professor
“They need companies like Samsung,” said Suboda Kumar, professor of statistics, operations and data science at Temple University’s Fox School of Business. If a relatively low-paying customer like Samsung escapes Google, he could send a strong message to Apple that it should also consider Microsoft Bing.
The prospect of losing Samsung has already affected Google. Its parent company, Alphabet, has since suffered a significant decline in its stock price. New York Times’ April 17th story about development.
Still, Samsung is unlikely to replace Google as the default search engine, according to Michael Bennett, Curriculum Director and Business Leader for Responsible AI at Northeastern University.
“The connective tissue that was built between these two giant companies simply couldn’t be replaced,” says Bennett. “If Google can present a strong competitor, the relationship will be maintained, at least for the foreseeable future.”
Need better search tools
But with the popularity of ChatGPT and the new and improved Microsoft Bing, Samsung now has some power to bring it to the negotiating table even if Bing doesn’t have what it takes.
“Don’t necessarily believe they’re going to offer something better than what Google is doing, but they could be using this as a bargaining tool,” Kumar said. said.
Additionally, while Google has made strides in AI research and development, aside from the newly released Bard chatbot, the tech giant lacks much of the conversational aspect of search that ChatGPT brought to the forefront.
Project Magi will help Google bring together all its AI products and capabilities and provide a competitive product to effectively challenge ChatGPT, Kumar added.
While it may seem like Google has spent too long coming up with compelling upgrades to its ubiquitous search functionality, vendors are being cautious, Wang said.
“It’s a matter of perception,” he said. “Microsoft is going on the offensive with AI and it looks like Google is dragging its feet, but in reality Google is taking a more cautious approach because with AI a lot of things can go wrong. because there is
But time is of the utmost importance to Google. Not only will Kumar create another better AI-powered search platform, but it will also differentiate it from the still-young generative AI technologies powering ChatGPT and other new chatbots. It says we need to create a platform that reliably delivers results.
“We are getting a lot of relevant results now, and a lot of them are wrong,” he said, noting that ChatGPT is often misinformed and that more general decency and sound judgment should be exercised. I mentioned widespread reports that it needs to be developed.
“Google has done a very good job of providing search results,” Kumar continues. “They need to build it into the AI. If you can get results that are correct, consistent, and better able to read your customers’ minds, then you’re good to go.”
Neither Google nor Samsung responded to requests for comment.
Esther Ajao is a news writer covering artificial intelligence software and systems.
