Google I/O always uses AI. Today, Google announced a new AI media creation engine. Veo can create his 1080p videos in “high quality”. and Imagen 3, a modern text-to-image framework. Neither seems particularly innovative, but it's a way for Google to continue its fight against OpenAI's Sora video model and Dall-E 3, a tool that has become virtually synonymous with AI-generated images.
Google claims that Veo has a “sophisticated understanding of natural language and visual semantics” and can create any video you can imagine. AI-generated videos can be “more than a minute long.” Veo can also understand film and visual techniques, such as the concept of time-lapse. But actually, isn't that important for AI video generation models?
To prove that Veo isn't trying to steal artists' work, Google has partnered with Donald Glover and his creative studio Girga to show off the model's capabilities. In a very short promotional video, Glover and his crew are seen using text to create a video of a convertible arriving at a home in Europe and a yacht gliding across the ocean. Google says Veo can better simulate real-world physics than previous models, and it also improves the way it renders high-resolution footage.
“Everyone is going to be a director, and everyone should be a director,” Glover says in the video, ensuring he earns a paycheck from Google. “At the heart of all of this is storytelling. The more we can tell stories to each other, the better we understand each other.”
It remains to be seen whether anyone would actually want to watch an AI-generated video, other than a morbid curiosity at seeing a machine attempt to algorithmically reproduce the work of a human artist. But that doesn't stop Google and OpenAI from promoting these tools and hoping they'll be useful (or at least make a lot of money). Veo is available today within Google's VideoFX tool for some creators, and the company says it will also be coming to YouTube Shorts and other products. If Veo were to be incorporated into YouTube Shorts, it would at least be one of the features that Google could use to overwhelm his TikTok.
As for Imagen 3, Google is making its usual promises. It is said to be the company's “highest quality” text-to-image conversion model, with “incredible levels of detail” for “photorealistic, lifelike images” and fewer artifacts. There is. Of course, the real test will be to see how it handles prompts compared to Dall-E 3. Google says Imagen 3 handles text better than before and can handle details in long prompts smarter.
Google is also working with recording artists like Wyclef Jean and Bjorn to test Music AI Sandbox, a toolset to help create songs and beats. We only got a brief glimpse of this, but it leads to some interesting demos.
The sun rises and sets. We all die slowly. And AI is getting smarter every day. That seems to be the big takeaway from Google's latest media creation tool. Of course they are getting better! Google is pouring billions of dollars into making the AI dream a reality, to take the next big leap in computing. Will any of these actually improve our lives? Will they be able to create art with their true soul? Check out Google I/O every year until AGI actually arrives or our civilization collapses.
Check out all the news from Google I/O 2024 here!
