Brought to you by Lexus, a proud supporter of Black Music Month, this episode explores emerging trends in hip hop and where the genre is headed. We examine how new technology, cultural shifts and global influences are influencing the next generation of hip hop artists, including international hip hop artists Bad Bunny and Central Sea.
Yo-yo:
The future of hip hop is “we're taking over.” You can't say no to hip hop.
DDG:
It's becoming more than just music.
Polo G:
Of course, the future of hip hop is artists like me.
Laurianne Gibson:
Honestly, it's a tricky time right now.
Yo-yo:
Hip hop prides itself on being great. Hip hop prides itself on being revolutionary.
Catrice Johnson:
The interesting thing about hip hop is that it's global, right? It's an American concept, but you've got Central Sea in the UK. You've got artists in Africa, Asia, the Philippines, South America. Peso Pluma just did a song with Rich the Kid.
Gail Mitchell:
I'm so excited about all the women here right now like Rat, and then there's Rapsody, who is really speaking her truth about introspection about what women go through.
Yo-yo:
Some artists are finding other ways to get their music featured in video games and movies.
Catrice Johnson:
Lexus is proud to celebrate iconic Black artists during Black Music Month. Keep watching for an exclusive look into Billboard's hip-hop history brought to you by Lexus.
DDG:
YouTube, for me, has a huge impact on how I sell my music and how much I sell. That's why I have to think about every music video that's on YouTube, to get a fanbase and get people who don't really like my music to be interested in my music. There are artists out there who are 100 times better than me, but no one gets the attention that I do.
Stay tuned!
