Aivanta is an enterprise-grade AI video platform powered by a secure, seamless, and scalable hyper-personalization engine. Aivanta is designed to integrate with existing systems and focuses on enabling businesses to deliver personalized, data-driven video experiences at scale.
Its advanced AI aims to ensure accuracy, adaptability and compliance, enhancing engagement, optimizing communication and driving measurable growth for businesses.
Medianews4u.com caught up Karan Ahuja, co-founder of CEO Aivanta
Q. How do you convert enterprise video production?
Generated AI is revolutionizing the production of enterprise video by transforming it into scalable, on-demand capabilities. Platforms like Aivanta allow businesses to generate thousands of personalized brand-friendly videos in minutes. Genai allows for instant personalization at scale, allowing content to be tailored to each customer in linguistic and cultural contexts.
Besides replacing text, videos with AI create meaningful, humanized conversations that enhance engagement and retention. As businesses seek more richer communication, Genai converts videos into their default medium. It is priority, contextual and scalable across marketing, sales and internal communications.
Q. What goals does Ivanta have in terms of revolutionizing enterprise communications?
Aivanta's mission is to fundamentally migrate enterprise communications from static text to dynamic, personalized video conversations. Our goal is to replace traditional, one-size messaging with personal, timely, and related AI-generated content for each recipient. By doing this in multiple languages at scale, we help businesses communicate with the same impact as automated, cost-effective, face-to-face conversations.
Whether you're describing complex insurance policies or onboarding employees, Aivanta aims to make the video a default mode of enterprise communications.
Q. What is Ivanta's business model? How have you tweaked it?
Aivanta works with pure SaaS, spending money model that is directly consistent with enterprise growth. Eliminate friction by providing a free initial setup and allowing organizations to seamlessly test and deploy use cases. Our revenue is driven by the volume of video. This means you only earn money if your clients grow.
This encourages us to provide measurable value quickly. As businesses expand their use from customer onboarding to policy communications, they leverage their customer base to deepen their impact by adding more use cases. Our model is designed for long-term partnerships and promotes our own growth by expanding client success.
Q. What tactics did Aivanta use to assist clients such as ICICI Bank, Bajaj Allianz, Tata Mutual Funds, Ajax Engineering Leveraged Video? Are there any outstanding examples?
Aivanta promotes impact by pinning each engagement to a clear, measurable KPI. Bajaj Allianz was boosting agent-driven sales conversions via personalized policy videos in regional languages. For ICICI and TATA mutual funds, we simplified complex financial delivery to enhance customer understanding and retention.
The outstanding case is Ajax Engineering. This engineering uses personalized product description videos to increase qualified leads and encourage site visits. By aligning the video with specific enterprise goals, Aivanta transforms communication into a strategic growth driver rather than just a branding exercise.
Q. Are media and entertainment companies, such as broadcasting stations, OTT platforms, and agencies, important client bases?
not much. Aivanta focuses on industries such as healthcare, banking, insurance, and real estate. First, these sectors thrive in long-term customer relationships, provide frequent touchpoints and provide high impact communication. Second, they entail a complex and expanded decision-making journey where personalized video content accelerates understanding and transformation.
Our platform is built not to provide media as a content creation tool, but to simplify information, build trust and speed up sales cycles. That's why our sweet spot lies in strategic enterprise use cases rather than in content-driven entertainment sectors.
Q. How is Aivanta improving and expanding its platform to benefit sectors such as FMCG, e-commerce, and healthcare?
Aivanta scales its platform with a deep focus on infrastructure, reliability and enterprise-grade flexibility. We invest in robust systems to increase uptime and responsiveness, which are important for fast-paced sectors such as FMCG and e-commerce.
Provides a multi-user license to support sensual use. This involves enabling marketing, sales and customer service teams to deploy a variety of video use cases simultaneously.
Seamless integration with existing enterprise systems, including CRMS and CMS tools, removes adoption friction and maximizes efficiency. These extensions allow the entire vertical client to fully utilize AI video personalization as a core part of the communication stack.
Q. Talk about solutions such as all aspects of video creation (R&D with integrated scrip, branding and distribution).
Aivanta has invested heavily in in-house R&D to unify the entire video creation pipeline, from scripting and branding to localization and distribution.
By internalizing coretech components, we reduced our dependency on third-party tools, significantly reduced costs, and enabled true scalability. A key focus area is the continuous improvement of multilingual support, including dialect training and speech modulation for cultural relevance. We are also building a dynamic data bank (custom avatars and voice) of AI assets that accelerate personalization.
Additionally, Deep R&D has seamlessly integrated with enterprise systems to ensure frictionless deployment, allowing clients to instantly devalue across their existing workflows.
Q. Will multilingual features and customization options allow clients to better target consumers and convert non-customers to clients?
Multilingual and customization features are central to Ivanta's influence. When a brand speaks to customers in a local language, it creates emotional resonances that general messaging cannot be achieved in Marathi instead of Hindi or in a specific Saudi dialect instead of a general Arabic.
This hyperlocalization approach not only promotes deeper trust, but also expands the brand's reach to Tier 2 and Tier 3 markets beyond urban centres. Humanize your brand, build empathy, and turn your passive audience into active clients. Essentially, personalization at the linguistic and cultural levels facilitates transformation by connecting at the social fabric level.
Q. How can platform features like Impact be raised to the platform competitively through things like automation?
At Aivanta, our real competition is not on other platforms. This is still dependent on communication companies that are highly outdated textbooks. The impact framework shifts this paradigm by enabling fully automated, personalized video communications at scale. Instead of broadcasting general messages, businesses can now reach each customer with tailored content related to their profile, behavior and language.
Impact combines intelligent automation with deep personalization to make video communication as accurate and scalable as text, yet exponentially appealing. This leap isn't just a technical upgrade. This is an efficient, emotional and effective strategic change in how brands connect with individuals.
Q. What role does life play like AI avatars of company leaders playing in providing better, more impactful video communication? Will it help to retain customers?
Real AI avatars of corporate leaders play a crucial role in making enterprise communications more personal and approachable. They humanize the message – typing faces into names – it enhances trust and recall.
This visual presence helps to break the monotony of communication in general, especially when adapted to reflect local cultural sensibilities. For example, using different avatars for different regions and dialects will increase emotional connections and relevance.
This subtle personalization promotes stronger customer relationships, encourages engagement and significantly improves retention.
Q. How does enterprise video content promote personalization?
Enterprise video content has evolved from large-scale broadcasts to precision targeted communications. At Aivanta, videos should no longer be confined to social media or general branding. Instead, it needs to be essential to how organizations communicate, directly, personally and on a large scale.
Personalized videos can deliver specific messages to individual customers, such as policy updates, onboarding guides, and target offers.
This shifts videos from marketing tools to tactical assets. This describes the context, language and needs of each recipient. The result is deeper engagement, higher transformations, and truly one-to-one communication strategies.
Q. What are the opportunities Ivanta sees in the United Arab Emirates and the Middle East? How did your partnership with Slangit Technologies come to be?
The United Arab Emirates and the Middle East offer great opportunities for Ivantas, with a rapidly digital economy and a cosmopolitan population that demands individual, localized engagement. The diversity of the region is perfect for AI-driven video solutions that thrive with cultural and linguistic nuances.
Our partnership with Slangit Technologies is a testament to our commitment to this market. It allows video content to be deployed beyond the general Arabic language of Arabic, tailored to specific dialects in the UAE, Saudi Arabia, Omani and Levant. This depth of localization is important for brands looking to build real connections and trust into this high potential dynamic realm.
Q. What other markets does Ivanta look at?
Aivanta's focus is truly global, but strategically sequenced. We are starting with a volume-driven market like India. Here, our platform demonstrates scalability across a variety of languages and use cases.
At the same time, we are deepening our presence in the Middle East. This is an area where corporate demand is abundant for language diversity and individual engagement. Our approach is to build a strong foundation in the UAE and use it as a springboard to serve global companies.
By leveraging the depth of scaling experiences from India and localization from the Middle East, Aivanta is well positioned to support enterprise communications across markets such as Asia, GCC and more.
