Beijing, January 26, 2026 /PRNewswire/ — Today, the majority of users are unfamiliar with AI text-to-video technology. Creative videos that utilize AI technology, such as kitten dances, “AI shelters,” and “AI comic selfies,” have long been common on various social media platforms.
Creatok product features
In October 2025, the popularity of AI video reached a new peak with the debut of Sora2. Unlike previous AI works, this new generation video model by OpenAI boasts more powerful simulation capabilities and multi-shot narrative technology, and is considered by the industry as the “GPT-3.5 of video”. Sora2 also introduced a “Cameo” feature that allows users to create digital avatars and integrate them into various AI-generated scenarios. This move has reignited public enthusiasm for using AI technology to create creative memes. On TikTok, the #sora2 hashtag has already amassed more than 300,000 videos after more than a month.
“Sora2 has kind of an iconic status, you could say it’s the DeepSeek of the video space. All of a sudden, a lot of people realize that the capabilities of the video model have become very powerful, and everyone is interested in trying it out.” Zhang, co-founder of TikTok data service provider EchoTik Jin told the media, “However, the network is an obstacle. Sora2 is currently only available in the United States and Canada, and domestic general users are still unable to directly experience the technology. As a digital marketing company that has been serving China’s overseas sellers for more than three years, EchoTik is the first to connect to Sora2’s API.”
In October 2025, the EchoTik team’s video tool CreatOK.ai (https://creatok.ai) was officially launched. In addition to deeply integrating the features of Sora2, we also continue to integrate more advanced models such as Veo3 and Nano Banana, providing users with diverse visual generation options to meet the needs of different scenarios and styles. CreatOK.ai (https://creatok.ai) deeply integrates cutting-edge text-to-video functionality with the practical needs of e-commerce, and its core focuses on two main modules: “One-click generation of product description videos from product images” and “Replication of popular video scripts.”
Currently, CreatOk.ai (https://creatok.ai)’s clients are mainly TikTok sellers and service agencies. EchoTik’s insights suggest that the TikTok industry is filled with small teams leveraging technology to expand overseas at low cost. We mainly use methods such as mixed editing and AI video to manipulate the TikTok account matrix in bulk.
After opening up the “Free Video 5 Generations” experience quota to newly registered users and quickly lowering the user experience threshold, CreatOK received market feedback that far exceeded expectations. After the product launch, not only did the number of users increase rapidly, but user behavioral data also revealed strong signs of addiction. The average number of videos generated per user quickly increased from an initial number of 1 until the free quota was exhausted, then stabilized at 5 or more. This means that most users are not just “trying it out”, but after using it thoroughly. They are truly incorporating AI video into their workflows. Its paid conversion rate quickly catches up to the team’s mature core product, EchoTik, confirming that merchants are willing to continue paying for AI productivity that truly improves efficiency.
A leading seller in the TikTok industry who fully launched his account through AI videos revealed to EchoTik that CreatOK.ai helped him significantly improve his content creation efficiency during the big promotional season at the end of 2025. It now takes only five people to complete hundreds of videos that previously required 20 people to manually edit each day. This scalable content creation capability is changing the landscape for small and medium-sized sellers and platforms. For a platform like TikTok, where the content ecosystem is still in its nascent stage, the sheer volume of AI-generated content that meets quality standards is enough to garner significant market attention.
Additionally, thanks to the “One-click Clone Blockbuster” feature, you can directly apply Blockbuster templates, greatly improving the script structure, verbal recommendation quality, and visual reliability of your videos. The resulting increase in sales is directly reflected in the data results, with the highest single video sales reaching an all-time high of $30,000 during Black Friday Cyber Monday.
Merchants of all sizes have a clear demand for AI video, which will dictate the direction of tool design.
For CreatOK’s core customer group, small and medium-sized sellers, their needs are more practical and direct, such as product testing, replicating popular items, and fast shipping. “They react faster, are more flexible in their organization, and are very sensitive to the input-output ratio of the tool,” analyzed CreatOK.ai. Therefore, CreatOK intentionally lowered the usage threshold, avoided complex parameter adjustments, and focused its functionality on the shortest closed loop: “product input – video acquisition – test data”.
A core requirement for brand distributors is to replace high-cost advertising production. While traditional TVC (television commercial) production costs can reach thousands of yuan per second, API costs using models such as Sora2 range from just a few cents to a few dollars per second. What they need is an “AI studio” that can directly translate creative copy into high-quality shots. “Currently, we still need some luck to produce videos that fully meet expectations due to limitations in the model’s capabilities. However, we have noticed that many brands are using CreatOK to deconstruct and analyze advertising videos for competing products and are incorporating this step into their workflows,” said the CreatOK team.
This stratification of demand is also reflected in the content evaluation aspect. For sellers looking to convert, the “authentic human touch” and “product consistency” of their videos directly correlate to trust and order fulfillment. On the other hand, “verbal recommendation quality” and “script structure”, which affect playback volume, can be better achieved by AI. CreatOK’s strategy is to continually iterate on the first two technologies while prioritizing securing the last two.
“Currently, most tools still address problems in a single link and have not yet formed a one-stop workflow from market insight, scripting, and video generation to delivery optimization.” Faced with these pain points, CreatOK has been exploring an iterative direction. However, at the same time, the research team is optimistic about the development trend of AI video and predicts that in the future, industry relationships, especially cooperation with influencers, will definitely be rebuilt. AI video is weakening sellers’ pure shooting dependence on mid-level influencers. In the future, the cooperative model may move towards purchasing “digital portrait rights”, where sellers get the right to use an infinitely referable digital avatar and influencers earn more sustainable IP licensing income. This is definitely a technology boon for small and medium-sized distributors with limited budgets and time-to-production ratios.
In order to more accurately translate creativity into AI instructions and help sellers improve video generation efficiency, CreatOK.AI officially launched the AI prompt writing tool “Creative Flywheel” ( https://www.creatok.ai/inspire-hub ) in early 2026. The tool covers nine major creative categories such as visual, promotion, rational persuasion, aesthetic healing, authoritative interpretation, and reverse marketing, and innovatively supports the dual perspective switching of sellers and buyers. Combined with the capabilities of large-scale multi-text models, it can intelligently adapt to the culture and consumption habits of 25 mainstream countries and regions around the world, allowing merchants to quickly generate product promotion video copy that meets localization needs, making creative expression more accurate and video output more efficient.
“The level of understanding and mastery of AI video workflows will become the new dividing line between casual and professional sellers,” an industry insider predicted to CreatOK, “Reaping traffic dividends will not depend on having the most advanced models, but on being able to quickly combine AI’s ‘generation capabilities’ with e-commerce’s ‘transformation logic’ and implement them quickly.”
In the future, advances in AI video will certainly reshape content ecosystems, influencer collaborations, and traffic distribution rules. But all transformation starts with the simple beginning of making the tools work for you.
Source CreatOK
