Singapore, October 6, 2025 (Globe Newswire) – Singapore's Institute of Public Relations (IPRS) and Notices, Key Investor Relations and Public Relations Technology Providers will hold a panel discussion on the impact of artificial intelligence on the PR industry.
PR experts are facing an overwhelming data volume while creating authentic target messaging these days. This panel aims to tackle three important topics:
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How AI can convert raw data into meaningful audience interactions
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The role of AI in creating hypertarget press releases and personalized campaigns
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Effective strategies to amplify corporate messages in AI-driven landscapes
According to a recent ICCCCO World PR report, over 70% of PR experts already use AI in their daily workflows. However, given the constant change in landscapes with new AI models and capabilities, there remains a huge gap between perception and confident implementation.
Event details
Expert Panel Speakers
The discussion features three prominent industry leaders from the region.
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Kelly Weber, APAC at Aquila clean Energy, Director of Communications She leads internal and external communications for the company throughout the region.
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Rob van Alfen, Founder and Managing Director of PolarisAI consulting firms aim to help both internal and agency teams navigate the age of AI coming. As an ongoing contributor to IPRS, Rob led the development of IPRS AI guidance in early 2023.
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Melissa Anne, Notified's Strategic Account Director We partner with APAC clients to enhance our investors and public relations strategies. With over a decade of experience in the APAC market, Melissa brings a strategic, consultative approach to client engagement.
The panelist lineup is intended to provide insights from a combination of in-house, vendor and veteran AI practitioners.
Technology fulfills communication
Notified's integrated platform combines press release distribution, media monitoring, social listening and measurement capabilities. A December 2024 survey by them showed that content redistributed through the Globenewswire service generally achieved an overall viewing of 33%, with the highest performance post achieving a 90% increase.
As the industry evolves, the IPR and notification partnership reflects the growing need for practical guidance on responsible AI adoption. Rob Van Alphen's Work IPRS Asia's first PR industry AI guidance exemplifies this commitment to transparent and secure technology integration.
