Feature.io, an entertainment technology company that redefines audience engagement, today announced its strategic partnership with Luma, the leader of multimodal AI. With this collaboration, Luma's frontier video model Ray2 will become Feature's Smart Content™ ecosystem, transforming passive audiences into active, measurable, and profitable communities.
The partnership combines Feature's advanced smart content infrastructure, trusted by brands such as Mobil 1 and Netflix, and combines Luma's cutting-edge generated video models to deliver a deep, interactive, personalized, scalable audience experience. With Netflix, Feature's smart content technology generated over 100 million impressions with 650k new users in its campaign I love Death + Robots. Features, Luma unlocks new creative and commercial possibilities across media, sports and entertainment.
Luma's industry-leading video model, Ray2, is capable of generating fast, coherent movements and surreal visual details. Additionally, Luma, which features advanced multimodal inference, makes world building richer and more accessible than ever before for creators. The company's technology unlocks new levels of depth, personalization and scalability for digital storytelling and fan engagement.
“The partnership with Luma AI will enable a new layer of personalization that will actively attract audiences, reward participation and provide measurable results.
“At Luma, we focus on building transformative multimodal AI that empowers creators and businesses, and this partnership advances that goal. By combining a platform of generation technology and capabilities, we will be moving towards a future in which AI will significantly enhance how we create, connect and create engagement.
Emphasizing instant real-world applications, the partnership officially presents the shared technology in Lollipop Race, recently featured on Variety, officially introduced by Porsche 1, and is ready for racing, and integrates it into the race-enabled 911 GT3 R featuring Hollywood peddy teams, including executive producer David Aair (Wordieman, Showman, Showman, Trained David Aair). (Halo, Snowpiercer), Lollipop Racing serves as a showcase for how Smart Content™ and AI-enhanced storytelling empowers creators and brands.
The announcement also highlights the upcoming Series A investment round of features, highlighting the company's momentum and strategic position at the intersection of next-generation content and fan engagement.
