As part of its efforts to give businesses the best tools for success (but more importantly, to keep up with the likes of Google), Meta is rolling out new generative AI capabilities for advertisers on its platform. Announced.
Upgrades scheduled to roll out later this year will include full image and text generation capabilities.
In addition to improving efficiency by automating certain parts of the ad creation process, Meta also says its GenAI capabilities can help improve ad performance by offering more creative variations.
The most eye-catching addition is Meta's image generation tool, which provides advertisers with the ability to generate complete image versions inspired by their original ad content. This tool includes a text overlay feature and a handy image enhancement feature that allows you to easily adjust the aspect ratio of your images.
Meta also provides text generation tools that are fairly standard in today's AI environments. Advertisers can use it to automatically create variations of headlines and key text.
However, Meta is also testing integrating a brand voice and tone into the generated text, taking inspiration from insights and input from previous campaigns, which really helps maintain consistency. There is a possibility.
The new GenAI tools will be grouped together with other existing features under Advantage+ creatives within Ads Manager.
At the same time, the company announced its commitment to expand Meta Verified for Business across Australia and New Zealand, followed by Argentina, Mexico, Chile, Peru, France and Italy. Verified subscriptions are launching on Facebook and Instagram, and WhatsApp will also get the option soon.
The company has evaluated early feedback from the testing phase and promises to have identified key areas that will benefit small and medium-sized businesses, hinting at further expansion in the future.
The basic “Standard” plan costs $14.99 per month and includes verification badges, higher search rankings, impersonation protection, the ability to add links to images, access to customer support, and more. “Plus,” “Premium,” and “Max” have also been added for $44.99, $119.99, and $349.99 per month.
Higher plans include other features like links in Reels, employee impersonation protection, and customized messaging chats. Visit the Meta website for feature and pricing details, including introductory pricing.
