Source: Time
Underwater video generated by AI model Marey
As photographers and filmmakers, many of us observe the rapid emergence of generator AI tools with a mix of skepticism and fear. It is doubtful that AI can replace us – especially in the underwater realm – but we are amazed at the idea that content is being “scraped” and that at some point AI software can generate images and videos that work hard to capture. This means that the arrival of Moonvalley's AI model Marey is both encouragement and scary, not because they showcase impressive underwater images and videos produced by the models.
While AI company Midjourney has been sued for copyright infringement by Disney and Universal, Moonvalley was founded by Deepmind researchers and has a close relationship with the film industry, but develops Marey with licensed data and consent from filmmakers. This should mean that filmmakers and studios can avoid the ethical quagmire and copyright lawsuits that have become too common in the early AI industry. Naeem Talukdar, CEO and co-founder of Moonvalley, said time“We need to make sure we build these tools the right way. We build at the heart of the filmmakers and artists, rather than trying to automate our work.”
Underwater images generated by the AI model Marey
Targeting Pro Filmmakers, Marey offers features that many other AI-powered video generation tools lack. Most AI video models are black box systems. If you generate a scene from a text prompt and try to change one aspect, the other aspects may change, making it difficult or impossible to achieve the required results. Marey aims to ensure that filmmakers have accurate control over every detail. Enter your storyboard or frame and then enjoy the results. By transforming a 2D scene into a 3D environment, you can create camera movements in your movies using only a single image. You can draw the trajectory of the elements and see your direction come back to life. You can also extract movements from reference videos and apply them to new subjects and scenes.
“It's this iterative process that starts with input guidance and builds towards the scene you want. This isn't much different from how VFX workflows do today,” says Tarkudar. time. “If you're an independent studio that doesn't necessarily have a large infrastructure, even small spaces can create and curate these scenes in great detail.”
Moonvalley claims that Marey is fully trained with footage approved by the intellectual property owner. According to Talukdar, about 80% of that footage is a B-roll created by independent filmmakers and agencies, meaning the model is trained on about a fifth of the data used by competitors like Google's VEO 3. Talukdar says that if Marey scrapes data it will be stronger, but he claims he is overcoming this with better technology. “Our trend is that you don't necessarily have to be the number one model. You just have to be the best,” he says.
Marey is now available to filmmakers for its $15, $35 and $150 subscription tier.
