Jeremy Reymer, CEO and founder of DriverReach, and Hayden Cardiff, a friend in the industry, chief innovation officer and founder of Idelic, who happens to be one of DriverReach’s strong integration partners, this of Taking The Hire Road. Join an episode.
Cardiff saw serious problems with vehicles of all sizes when he was involved in trucking consultancy. Companies have access to a wealth of data, but lack the appropriate solutions to use that information to proactively predict driver behavior.
In today’s environment of increasing nuclear rulings, rising insurance costs and total cost of risk, companies cannot afford to neglect operational excellence.
“Today there is so much data coming from so many different systems. None of them are connected, they are all different. [fleets] We are responsible for that data,” Cardiff said.
Cardiff recognized the need for predictive and proactive solutions using the data they hold and decided to do something about it. He founded his Idelic, a system that helps companies consolidate data and understand what risks drivers are exposed to. This allows us to guide and change behaviors with driver buy-in.
Ultimately, the program, which uses machine learning to analyze driver behavior, will help companies identify who is most at risk of crashes and implement strategies to prevent them from occurring. Become. Cardiff said he found Idelic could predict more than 60% of his crashes before they happened.
This is done through machine learning. The system stores data from over 250,000 individual crashes in a database, which he uses to compare individual driver behavior to identify who is most at risk.
Cardiff believes that generally effective technology should exist to enhance human engagement, not replace it. For Idelic, technology can help identify which drivers are at greatest potential risk, engage with the right drivers, and leverage actionable data to coach drivers more effectively. increase.
Cardiff said the goal of the coaching is to change the driver’s behavior and have a documented trial showing that the company took the necessary steps in the event of a lawsuit. Although it has become an industry standard for safety departments to coach drivers on individual critical and dangerous driving events based on data received from telematics systems, this is not the most beneficial way to contact drivers. is not.
Idelic’s system helps companies identify patterns of behavior instead of focusing on each event, reducing the number of calls and enabling companies to implement better plans to prevent critical events.
“When you combine this with predictive analytics, you start to see who needs to be coached, but more importantly the ‘why’ behind it,” Cardiff said.
For more information on Idelic, click here.
More on “Taking the Higher Road”:
Grow with Groendyke: Gaining ground with driver adoption
Explore Seiza’s Annual Driver Survey Report
Redefining value for new entrants in the trucking industry
