Abstract
This IDC Market Outlook summarizes the main highlights from Oracle CloudWorld in Milan, focusing on Oracle's strategy to integrate AI and generative AI into its products with the aim of offering a comprehensive technology stack to its customers. Highlighting Oracle's shift towards service-based solutions, the report highlights new AI capabilities in Oracle Fusion Cloud Applications and success stories from Italian companies.
“Oracle's strategic vision is to put customer success first and leverage AI to deliver business value. Driving our 'One Oracle' approach to help customers prioritize the right use cases and measure results is critical to our success,” said Julia Carosella, European Digital Business Practice Leader.
“Oracle's products-to-services journey demonstrates the pivotal role AI plays in delivering integrated technology solutions tailored to diverse business needs,” said Martina Longo, senior research analyst.
