A popular story is that workers in the film and television industry are set up to be trampled by artificial intelligence.
However, reality may become more complicated. Behind the scenes, Disney reportedly struggles to deploy AI after creating an entirely new business unit dedicated to technology.
As Wall Street Journal Reports say Disney has repealed multiple AI projects in recent years over legal concerns and warnings that unions of actors and writers could ultimately reject technologies that could replace them.
For example, the Entertainment Conglomerate recently “cloned” Dwayne as “Rock” Johnson, deepening his role in his upcoming live-action “Moana” remake, deepening his face into his similarly shaped cousin Tanoaireid's body.
According to WSJInsider Sources given anonymity to allow them to speak freely – Johnson approved Gambit, but Disney's lawyers were ultimately unable to identify ways to protect the data from such “digital double” filming.
They are the right thing to worry about: virtually every frontier AI model was created using published text and images, so anything that is produced with them exists on a volatile copyright ground.
Some footage was clearly filmed, but the metaphysics of Disney and its AI partners were ultimately unable to launch a contract despite 18 months of attempts. And these scenes won't be a reboot of “Moana” when they hit the theater the following summer.
At a similar SNAFU, the newspaper reports that the entertainment giant was concerned about Bad Press when deciding on Kibosh's plans to incorporate AI into the upcoming “Tron: Ares” film.
According to WSJInsider, executives pitched a scene featuring Bit, animated partner, animated in retaliation of programmer Kevin Flynn's Jeff Bridges, which is being generated on screen by AI. The production process is then expressed by the human actor.
In addition to being complicated and difficult to execute, the scene was abandoned for much more common reasons. Because Disney was in the midst of negotiations with the writers and actors' unions at the time, and they didn't want to be discovered while the guild was campaigning against AI very much, while it was secretly trying to use it.
Things get interesting with the irony layer. They are working on ways to bring AI skillfully, but if that's possible, Disney protects its own intellectual property in court from other AI companies.
Last June, Disney joined forces with Universal Studios to sued AI image generator startup Midjourney for the use of corporate copyrighted materials, calling it “a bottomless hole in typical copyright-free riders and plagiarism.”
To Disney Legal Chief Horacio Gutierrez, we are trying to explain the creators of Mickey Mouse to swing the AI double-edged sword. WSJ The company is “trying to ensure creators can use the best AI tools available without long-term breach.”
It certainly sounds like a tightrope walk that is difficult to walk. And if Disney didn't decide to all-in with AI, it would have been completely avoided.
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