New non-invasive systems use machine learning to detect data breaches before they become widespread.
Datatrue, a data audit platform, today announced the launch of its patented data verification and personal identification system that uses artificial intelligence (AI) and machine learning (ML) to identify and prevent data breaches. DataTrue is working with Microsoft to power this new service, integrating advanced AI and ML from Azure into its technology stack.
Since early 2020, over 2,700 security breaches have been reported to the Australian Information Commissioner’s Office (OAIC), affecting millions of individuals. The Latitude and Optus breaches alone affected approximately 15 million people.
DataTrue’s Data Verification Engine (DVE) and Personally Identifiable Information (PII) leak detection solutions skillfully decode information in data packets including cookies, URLs, and request bodies, including data transferred to and from third-party servers. increase. The system analyzes this information to see if it contains personally identifiable data that should not be present. It then uses AI and machine learning to improve itself and continuously detect problems more accurately and faster.
Dean Gingell, co-founder of DataTrue and co-inventor of PII technology, Microsoft’s AI and machine learning product, said:
“We can significantly improve our leak detection solution. Not only does it reduce the configuration time of our functionality, but it also reduces the development time required to significantly expand our functionality.”
Companies around the world praise DataTrue’s PII detection tools. His one such testimony is from Coles.
“DataTrue has helped us maintain secure and accurate end-user data through significant changes and investments, including switching analytics vendors and launching a new Angular site. Stay on top of issues and be alerted to unexpected data issues, including data leaks to third parties.”
DataTrue CEO Adam Hobson said: “As businesses rely more and more on data to operate and cyberattacks increase, it is important to find new ways to protect private data. The pressure on companies to protect and protect is also increasing.”
Andrew Boyd, general manager of digital natives and startups at Microsoft, agrees with Hobson. “In an era where data is the lifeblood of modern business, protecting personal information has become paramount. AI and machine learning provide us with powerful allies in the fight against cyber threats. , with our support, Datatrue is harnessing the potential of these technologies to make their business safer.”
DataTrue has partnered with Microsoft to leverage Azure solutions and platforms to provide enterprises with powerful tools to protect private data, comply with privacy laws, and secure information.
DataTrue not only offers cybersecurity products, but also conducts in-depth data audits for the enterprise departments of analytics, marketing and compliance. These departments are increasingly challenged to ensure that the information they use is accurate and secure.
