Course5 Intelligence, a provider of AI and analytics solutions, . This includes a new logo and tagline, as well as the shortened name 'C5i'. The company logo features a geometric block of converging angles that symbolizes the company's multidimensional approach to tackling tough business challenges by combining data science, analytics, artificial intelligence and diverse human perspectives. It represents.
C5i's new slogan, “Human. Ai. Effect,” highlights the company's commitment to combining breakthrough AI technology with human knowledge to enable value creation and constantly raise the bar for creating effect in organizations.
The short length of the 'C5i' and its futuristic emblem are believed to reflect the company's focus on continuous innovation that creates commercial impact with speed and scale while improving brand memory. I am. ” has built up incredible brand value over the years. We are proud of this and will continue to expand on it.
Our new brand name is an acronym of our company name and takes on a more contemporary feel while retaining our values. As AI's ability to enhance human potential and accelerate business impact increases, we highlight the complex, multidimensional nature of business problem solving in our logo and tagline, and we are committed to the power of AI in business. We wanted to clearly emphasize the need to define and refine the role and its importance. We value human engagement and perspective, and think about how human and machine capabilities can be combined to responsibly drive business innovation and growth,” said Ashwin.
According to the company, the rationale behind the new brand components is related to its goal of enhancing human potential for client companies through the use of AI technology. The logo's unusual shape and angle represent the company's unique approach to business challenges and data, combining C5i's human knowledge and client perspective, powerful analytics and AI for maximum impact.
The brand refresh follows two successful funding rounds in mid-2023 totaling USD 53 million. 360 ONE Asset Management Limited led these funds, followed by his Nuvama Crossover series of funds.of We then acquired Incivus, a Creative Effects platform powered by GenAI.
