A growing marketplace: Content marketing drives engagement, conversion, and growth through strategic brand storytelling.
NEW YORK, United States, May 30, 2023 (Globe Newswire) — According to a research report published by Market Research Future (MRFR), “content marketing market According to “Information Deployment Mode, By Organization Size, By Region – Market Forecast to 2030”, the content marketing market is likely to grow at a rate of 7.8% from 2022 to 2030. The market size is expected to reach approximately US$374 billion by the end of 2030.
Market overview:
Content marketing refers to a type of marketing focused on creating, publishing, and distributing content online to target audiences. Businesses often use itemization as an efficient way to interact with prospects and increase brand loyalty. It is becoming more and more popular because it allows you to reach a wider audience, increase engagement, and provide valuable and informative content to your customers.
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Market Competitive Landscape:
Wealthy companies in the content marketing industry include:
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Adobe
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buffer
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hubspot
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sprout social
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Futsuite
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in terms of content
Industry Updates (January 2021) – Workday Inc launches Workday Accounting Center, an extension of content marketing. This new solution enables finance teams to manage and consolidate their accounting data in one place, improving the overall efficiency of financial management.
Target Market USP:
Market drivers:
The global content marketing industry has made remarkable progress in recent years. The main parameter that triggers the surge in market performance is the constant development of the industry. Organizations are increasingly focusing on machine learning (ML) and artificial intelligence (AI) to increase the accuracy and efficiency of content production as well as generate more personalized content.
Market constraints:
On the contrary, some parameters can limit market development. A major factor limiting market development is the high associated costs. Additionally, one of the major challenges facing the market is the growing benefits of outdoor advertising to content marketing. They are considered to be excellent platforms for marketing products and companies looking to reach a wider audience. In addition, outdoor advertising can efficiently attract the attention of potential customers without wasting money, whether they are students or families.
Analysis of COVID-19:
The COVID-19 pandemic has had a tremendous impact on several industrial sectors around the world. The content marketing market is no different than any other market. The market experienced a major setback as several industrial operations and manufacturing activities were shut down during the pandemic. However, the market is expected to grow significantly in the coming years as the world is recovering from the impact of the global health crisis.
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Market segmentation:
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By tool – It was projected to secure the top position in the global market for content marketing during the evaluation period due to increased usage of the tool in digital advertising, primarily through smartphones. In addition, the market introduces his SEO tools which are essential for marketers. On the other hand, the services sector is expected to show the largest growth rate during the evaluation period as the software and applications that companies provide to their users require regular maintenance and servicing.
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in the video – Adding videos is projected to increase conversion rates by 80%, securing the top position in the global market for content marketing during the evaluation period. On the contrary, the graphical segment will see the largest growth in the next few years, considering several industries are increasing their use of infographic content such as dashboards, charts and graphs to create engaging digital content. is expected to show
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in the cloud – It is expected to secure the top position in the overall global market during the review period associated with the growing use of cloud computing.
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At big companies Due to the presence of prominent players providing content creation services, it is expected to secure the top position in the overall global market within the review period.
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By end user – The retail and e-commerce sector is projected to secure the top position across the global market over the evaluation period given to initiatives by major players.
Regional Insights:
The content marketing industry is researched across five major regions: Asia Pacific, Europe, North America, Latin America, and Central Africa.
According to a research report by MRFR, the North America region held the top position in the overall global content marketing industry in 2020, contributing the largest contribution of approximately 44.4%. A key parameter supporting regional market development is the large number of companies adopting content marketing strategies across the region. In addition, high number of individuals using internet and social media is also considered to be one of the key parameters to enhance the performance of the local market. Additionally, the region is known to be home to some of the world’s largest content marketing companies such as YouTube, Facebook and Snapchat, which is expected to have a positive impact on the regional market performance in the coming years. .
The European content marketing industry secured the second place in the world in 2020 with a contribution of around 24.2%. High penetration of internet and smartphones across the region is considered the main parameters supporting the development of the regional market. In addition, growing demand for content he marketing services from businesses across the region is also projected to drive the growth of the regional market in the coming years.
The Asia-Pacific content marketing industry is expected to show the highest growth rate in the coming years, mainly due to rising demand from consumer electronics, financial services, automotive, and health & pharmaceutical sectors. The automotive sector is famous in countries such as China, Japan and China.
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Enterprise Content Management (ECM) Market -Enterprise Content Management (ECM) Market industry is projected to grow from USD 34.5 billion in 2022 to USD 77.4 billion by 2030, with a compound annual growth rate of 12.25% during the forecast period (2022-2030) rate (CAGR).
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