
Circles, a global technology company supporting digital carriers, announced a major milestone in its multi-year collaboration with OpenAI: the launch of AI Concierge. This is an important step in the company’s mission to create a new benchmark for telcos around the world and empower consumers’ lives in this AI-first era.
Built on OpenAI’s API platform, AI Concierge powers Circles’ AI-native communications stack, and this innovation redefines the way carriers engage with their customers. This will transform and go beyond traditional customer support, giving carriers the opportunity to monetize through intelligent, proactive, deeply personalized experiences at scale.
Unlike traditional systems that overlay AI on top of fragmented workflows, Circles has rebuilt the communications experience from the ground up. At the core of this transformation is CareX, powered by a unique multi-agent architecture that orchestrates dedicated agents (system, custom, and content) to handle complex end-to-end tasks. CareX goes beyond just FAQs by managing everything from network diagnostics to billing with a 95% resolution rate. We currently resolve 85% of global queries without human intervention and provide instant automated support at scale.
Complementing CareX is Circles Xplore IQ, an AI-powered monetization engine that moves carriers from reactive to proactive engagement and growth. Xplore IQ is built in three layers. First, use intent classification to predict customer needs before they are expressed, match those needs with hyper-personalized offers through a recommendation engine, and finally use agent execution to autonomously complete transactions such as plan upgrades or downgrades.
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Unlike campaigns and tools, XploreIQ continuously learns from every interaction and improves accuracy in real-time. Circles.Life Singapore has already seen an early ARPU increase of 22%. In parallel, Circles.Life’s highly personalized offers for customers also helped reduce churn by 9%.
“AI should empower users, not force them into outdated journeys. OpenAI’s role was critical in enabling Circles to scale this vision globally. With AI Concierge, we don’t just provide simple answers, we deliver real-world outcomes while balancing cost and latency to maximize value for both operators and customers.” said Awais Malik, Global Chief Growth Officer.
“Circles is demonstrating that advanced AI can modernize essential industries like telecommunications at scale. By combining frontier models and multi-agent systems, we are enabling carriers around the world to deliver faster, smarter, and more personalized customer experiences. This milestone is a powerful example of how AI can deliver tangible value to businesses and customers,” added Oliver Jay, Managing Director, OpenAI International.
Together, CareX and Xplore IQ form the foundation of Circles’ AI-native communications stack: an integrated AI concierge that connects customer experience, operations, and revenue generation into a single intelligent layer. This is just the beginning of this strategic partnership. Over the next two years, Circles and OpenAI will continue to accelerate an AI roadmap designed to realize the vision of a fully autonomous telco that can maximize profitability and customer satisfaction.
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