We are rolling out our first national campaign focused on voice-first regional language experiences designed for Indian consumers.
OpenAI has rolled out ChatGPT's first national omnichannel brand campaign in India, focused on a voice-first, regional language experience designed for Indian consumers.
At the heart of the campaign are two emotional everyday stories that show how Indians use ChatGPT to overcome limitations, build confidence and unlock new possibilities.
Directed by Bharat Sikka, the film focuses on India's linguistic diversity and is being broadcast in seven languages to showcase the strength of ChatGPT's localization.
The campaign will be released in Bengali, Hindi, Kannada, Malayalam, Marathi, Tamil and Telugu.
The first film, out now, follows a young woman who turns to ChatGPT while preparing for a job interview.
What we think about it: By spotlighting daily progress, the film Chat GPT They feel approachable, empathetic, and culturally aware. A multilingual approach allows brands to speak in the user's voice rather than at the user, allowing AI tools to anchor in relatable moments and feel personal.
said Sheeladitya Mohanty, Head of Marketing, OpenAI India. Chat GPT It feels natural, intuitive, and culturally aware of the entire Indian language spectrum. This campaign is inspired by several real-world examples. Chat GPT is a trusted tool that helps people learn, create, prepare, communicate, and grow in the language they're most comfortable with. ”
credit
Director: Bharat Sikka
DOP: Kartik Vijay
Production company: Ransom Film
The campaign builds on the flow of recent India-first launches, including Study Mode for students, the ChatGPT Go subscription plan, and IndQA, a specialized benchmark designed to evaluate AI models against Indian language and cultural contexts, and will be aired on TV alongside streaming and digital platforms, along with stills from print media and OOH sites.
