Bolster AI launches marketplace protection, reducing fraud costs by 20x

The new product expands Bolster AI’s platform to detect and remove marketplace fraud, such as counterfeit listings and unauthorized sellers.

Bolster AI announced the launch of Marketplace Monitoring & Takedowns, a new solution designed to help businesses detect and remove fraudulent listings, counterfeits, unauthorized sellers, and fraudulent products across online marketplaces.

As fraud extends beyond phishing and impersonation to commerce channels, many brands are losing revenue, customer trust, and operating time for products they don’t control. Bolster AI continuously monitors suspicious listings and helps remove them through evidence-backed removal workflows and continuous relisting suppression.

“Most teams can spot fraudulent marketplace listings, but few can remove them at scale,” said Rod Schultz, CEO of Bolster AI. “Marketplace Monitoring & Takedowns automates the takedown process, helping brands recover lost revenue, reduce harm to customers, and reduce the operational burden of enforcement.”

This new solution is designed for e-commerce brands, consumer businesses, gaming platforms, digital goods providers, and other organizations whose products or brand presence is being exploited across third-party marketplaces.

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The main features are:

• Continuous monitoring across high-priority global markets
• Detecting counterfeit listings, unauthorized sellers, and fraudulent digital products
• Evidence-based removal requests for quick response
• Relisting, repeated abuse, and continuous tracking of connected seller networks
• Centralized reporting on trends, deletions, and exposure

For many brands, enforcement has traditionally required costly manual or legal processes. Traditional domain actions like UDRP cost up to $10,000 each, so teams only need to prioritize a small number of fraud cases. Bolster AI reduces cost per takedown by up to 20x, making it practical and affordable to address the full spectrum of problems. Unlike tools that only monitor, Bolster AI manages the enforcement lifecycle from detection to removal to ongoing suppression.

“Fraud is no longer confined to one channel,” said Todd Graham, managing partner at Microsoft Venture Fund M12. “Customers may first encounter fraud in search, social, marketplace, or messaging apps. The damage from marketplace fraud is often visible, and brands need a faster way to respond.”