BlueFocus accelerates into the AI-native era

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Beijing, April 23, 2024 /PRNewswire/ — BlueFocus (300058.SZ) releases its 2023 annual report, revealing revenue milestones of CAD 52.61 billion (7.26 billion USD), a year-over-year growth of 43.44%, with net operating cash flow of C$633 million. This achievement makes BlueFocus the first national marketing company to exceed C$50 billion in sales.

At the same time, BlueFocus released its 2024 Q1 earnings report with revenue of 15.78 billion yen, a significant 61.74% year-on-year increase, continuing the strong growth momentum from 2023.

In the field of generative AI, BlueFocus CEO Pan Fei said in his “Letter to Investors” that generative AI has made progress over the past year. was done will be gradually integrated of Daily operations – business models, process improvement, organizational structure, human resources development.

In the marketing industry, China is a trillion-level market, and in this increasingly competitive market, technology algorithms, content creation, creative services, search, e-commerce, and gaming all face significant and nearly insurmountable bottlenecks.

Looking to the future, the direction of BlueFocus' AI strategy in 2024 is clear and focused. Continue to explore and practice in the field and use AI to create more projects and increase your revenue. BlueFocus continues our extremely open and honest approach to working with the world's best AI companies to rapidly iterate on BlueAI 1.0 and begin building truly AI-native models.

BlueFocus' strategy not only promotes an “All In AI” mindset, but also an “AI First” mindset. Strategies range from investments and incentives to talent development. AI-related priorities and rewards are always at the forefront.

In the overseas advertising market, BlueFocus has helped approximately 70,000 Chinese companies enter the global market. that We grew from a small company to the unicorn company we are today. of Business scale is steadily expanding the goal of 10 billion USDand it has Achieved leading market share across major global media platforms.

AI will undoubtedly reshape the future of the marketing industry and will reshape the new BlueFocus as well. the Our internal strategy is very clear. By combining scale and imagination space, we aim to reach 100 billion and become the industry leader in generative AI.The scale is the The basic foundation, and AI is the The strongest engine. By seizing these two extremely rare opportunities, BlueFocus has a great chance to rise to a higher level, achieve a complete transformation, and become a global intelligent leader in his marketing era.

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