Bebe Rexha stars in ‘Stars’ music video
Whether you land on the Grimes side of the continuum or the Sean Penn side, the AI-generated creative output will show up here and stay there. From AI Drake songs to AI movie trailers, this technology has quickly and successfully penetrated the industry. While some artists decry AI as a devaluing threat to human creativity, others are completely overwhelmed and dive headlong into the uncanny valley.
A case in point is pop star Bebe Rexha, who debuted a fully AI-generated music video for her song “Stars” this morning alongside PNAU and Ozuna.Rexha first unveiled a music video for the song by sharing a short clip. twitter. But even the largely denied experimentation of South African shock rap duo Die Antoward gave this writer the full version, like a rollercoaster ride after a full day in the sun. Nothing prepared us for a neon glowing futuristic nightmare with spectacular visual effects. .
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PNAU, Bebe Rexha, Ozuna – Star (Official Video)
The video attempts to tap into the uniquely warping, transformative AI “aesthetics” that seem designed to paralyze into submission (or kill people with LSD) on unassuming viewers. felt. Both Lexa and Ozuna appear in the video, grabbing as much attention as they can until their faces morph and melt into strange multi-faceted duplicates that evoke an alien presence or some kind of hyperpop. Tomie. It’s set in a vaguely recreated world of the popular “what if… society”. twitter memeThe AI-generated footage boomerangs through a truly disturbing world that seems to be dominated by long-limbed, expressionless robots, bug-like machines, and a faceless woman in a pink suit. run around.
While the song’s lyrics relentlessly slam the link between AI and limitless imagination (the chorus begins with “Face your creation/Imagination will set your soul free”), the video is a slam-dunk from the song itself. It feels like a strategy to try to divert not good. If anything, the only comforting feeling about this release is that Rexha and Ozuna don’t really exist in this overly stimulating purgatory.
“Stars” may be far from reinventing the wheel, but the terrifying graphics in the accompanying video are powerful enough to evoke nostalgia for a time when the world was new and the wheel was literally invented. I’m here. Where is Bill and Ted’s time travel phone booth when you need it most?
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