Mr Wetan says Thailand’s transition to a digital economy is gaining momentum.
Thailand Digital Outlook 2026 survey shows that Thai companies have recorded medium-level digital maturity for the first time as artificial intelligence (AI) adoption accelerates.
Wetan Phansap, executive director of the National Digital Economy and Society Committee Secretariat, said the study found that the average digital maturity level of enterprises increased from 1.56 in 2025 to 2.12 out of four, reflecting significant improvements in data-driven business practices and cybersecurity capabilities.
However, the Secretariat pointed out that there are still weaknesses in the development of digital products and services, as well as research and development, highlighting the need for further innovation.
He said the survey surveyed 834 digital entrepreneurs across the country and showed that Thailand’s transition to a digital economy is gaining momentum.
The assessment measured seven dimensions: strategy and governance, digital workforce capabilities, data-driven operations, digital products and services, digital business management, digital technology implementation, and cybersecurity infrastructure.
Of these, cybersecurity recorded the most significant improvement, increasing by 1.25 points to 2.34. Digital technology adoption rate reached 2.08 and digital workforce capability increased to 2.04.
The only decline was in digital product and service development, which fell to 1.62 from 1.70 a year ago.
By company size, companies in all categories achieved a medium level of digital maturity, although performance varied. Large companies remain the most digitally mature, with a score of 2.58, down from 2.74 last year.
Medium-sized enterprises improved from 1.97 to 2.41, and small and medium-sized enterprises rose from 1.45 to 2.01, exceeding 2 points for the first time.
Small and medium-sized businesses recorded the largest improvement in cybersecurity, increasing by 1.40 points. This was followed by digital business management, which increased by 0.79 points, and data-driven operations, which increased by 0.41 points.
AI was the most widely adopted emerging technology, accounting for 21.2% of advanced technology adoption, followed by blockchain (20.1%), big data analytics (19.9%), Internet of Things (19%), and robotics (17.8%).
Specifically when it comes to AI, 61% of respondents have already implemented some form of the technology. However, most are still in the early stages of deployment. About 47.4% are still experimenting with AI and 29.7% are running pilot projects.
Only 15.7% are expanding AI adoption across broader business functions, and 7.27% have fully integrated AI into operations across their organization.
The most common use of AI is in marketing, with 39.2% of respondents implementing the technology in their marketing efforts. Other key use cases include business operations and internal processes (33.5%) and information technology (33.1%).
