The app claims to use data from health tests and surveys, along with machine learning and AI, to help users improve their long-term health.
The research is supported by experts in AI, machine learning and digital health technologies from Aston University and from BioCare in Birmingham through the Knowledge Transfer Partnership (KTP).
KTP offers companies the opportunity to increase productivity and competitiveness by improving the use of technology, knowledge, and skills. BioCare will collaborate with researchers at the Aston Center for Artificial Intelligence Research and Applications (ACAIRA).
The three-year KTP, funded by Innovate UK, aims to improve on paper-based approaches with an AI-powered system accessible to customers, nutritional advisors and clients, enabling even more personalized recommendations than the company’s existing model.
“Our goal is to develop highly personalized digital health tools that are at the core of each individual customer, are valuable to them, and improve both their nutritional support experience and their long-term health,” explains Emma Ellis, Managing Director of BioCare.
“Partnering with Aston University on projects like this not only provides an unparalleled opportunity for mutual learning, but also increases the reliability and robustness of the new technologies we are developing.”
Dr Harry Goldingay, Senior Lecturer in the School of Computer Science and Digital Technologies and member of ACAIRA, added: “This project aims to build technology that can look far beyond immediate solutions when it comes to nutritional advice. Instead, we are using AI and machine learning to develop new ways to help us better understand the unique set of differences that exist between each of us.”
“This app is designed to provide guidance on how to improve your health and wellbeing long-term and continuously.”
