On June 6th, Ed Sheeran released the video sapphirea song he'd been teasing for a while. The three-minute video includes a clip of him riding a fan on an auto-rrillica ride, filmed in guerrilla style during his visit to India.
What excites Indian fans is the fact that not only the video, but the song also features Arijit Singh. The Bollywood singer is seen driving on scooters around his hometown of Jaganj, a small town in West Bengal's Maasidabad district.
Ed Sheeran called Arijit the song “The Last Jigsaw Pachou.” He teased that the full Punjabi version with Arijit will also soon be appearing.
Meanwhile, a re-created version of the song has been released on YouTube. Apparently it was done with this version of AI. sapphire Singed entirely by Arijit Singh.
The video uploaded on June 7 by YouTuber Sing Rajveera has earned over a million views so far, despite not actually a video. Photos created by Arijit Singh and Ed Sheeran's AI float on the screen while the audio is playing.
Livemint has decided not to share/embed the AI version. This is the original song:
Social Media Reactions
Social media users have had mixed reactions.
“I realized how good Ed Sheeran is. They sound pretty much the same,” one user posted.
Another user said, “Both versions are best, but I like this the most… I'm eagerly waiting for this version.”
“Arijit the Voice of India…” came from fans, but another wrote, “No one can beat Arijit Singh…”
“This version is very special because it's the magical voice of Arijit,” another wrote.
Comments from outside India, “Arijit Singh's voice. Love from Bangladesh.”
Some users were not impressed with the use of AI.
“AI can't create Arijit,” came from one user.
Another user wrote, “AI just slowly stole our feelings.”
“This is good, but the original is a masterpiece because AI doesn't create art with emotions and emotions. This is why AI never beats human art,” one user wrote.
Using Arijit Singh's AI Voice: Legal?
YouTubers may not recognize that in 2024 Arijit Singh did not acknowledge that he mimicked his voice in opposition to the use of AI. And he won the incident.
The Bombay High Court gave Singh temporary relief in the case of copyright to the AI platform to misuse his voice and image, calling it “technical exploitation.” According to the court, using someone's voice or face without permission breaks the rights of personality.
It also “undermines the ability to prevent commercial and deceptive use of their identities,” the court said in its ruling.
