Zoom's Chief Operating Officer Aparna Bawa spoke to Storyboard18 to share how the platform is evolving beyond video conferencing. The company is currently focusing on agent AI, custom companions and enterprise tools such as Zoom phones that have recently been launched in India.
“India is one of the most strategically important markets around the world, and recently the IMF has issued a report listing the economic outlook of some major countries around the world. India will be the fourth largest economy in 2025,” said Aparna Bawa.
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“So it's clear that our focus should match what's trending all over the world. India is a kind of jumping out point for most of Asia, not just for its economic growth, but also a breeding ground for multinational companies that exist in Asia with labour market appeal like technology adoption and geography.”
Meanwhile, SNAP continues its push towards augmented reality (AR). Srivatsan Jayashankar, head of AR Partnerships at Snap Inc., discussed immersive technology for the company's work. He explained how SNAP is moving from fun filters to tools that support AR's creatively driven innovation.
Please read again | Storyboard18's Marquee Night Returns: An Exclusive Candid Conversation, Creativity, and Global Insights Night
Storyboard18's Marquee Night reflects current changes in advertising and consumer engagement with marketing and business leaders from leading brands. Amit Kumar Nanchahal (Pepsico), Bharat Sethi (Rage Coffee), Neelendra Singh (Adidas India), Nipun Marya (IQoo) and Rajat Abbi (Schneider Electric) shared their opinions on how brands adapt to changing consumer behavior and emerging technology platforms.
Check the attached video for more details
(edit: Sudarsanan Mani))
