Apple is developing its own chips to run artificial intelligence software in its data centers, The Wall Street Journal reported on Monday, citing people familiar with the matter.
Apple, which lags behind competitors in AI, has dodged questions about its plans for the technology.
“We remain very bullish on the opportunity in generative AI and are making significant investments,” CEO Tim Cook told Reuters in an interview.
The project, internally codenamed “Project ACDC (Apple Chips in Data Center),” aims to leverage Apple's chip design expertise into server infrastructure, the report said. There is.
The newspaper said Project ACDC has been in the works for several years, but it is unclear if or when the project will be announced.
In the case of Apple's server chips, this component will likely focus on running AI models, also known as inference, rather than training them, the report said.
Apple did not immediately respond to Reuters' request for comment.
The company is working closely with Taiwan Semiconductor Manufacturing Co. to design and begin production of such chips, WSJ said, adding that it remains unclear whether the two companies have delivered final results.
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Date first uploaded: July 5, 2024 13:23 IST
