Confusing not realizing these plans
The startup wasn't aware of Apple's acquisition plans, but it's not surprising that this could happen. Perplexity AI offers one of the most powerful and capable AI models available today. Having it on that side will definitely help Apple make some progress in the sector that is lagging behind.
There's no final one yet. Whether Apple has acquired Prplexity AI depends heavily on whether it is forced to destroy its current contract with Google. Google will continue to be the default search engine for Safari, the latter internet browser, with Apple paying $20 billion a year. Ongoing antitrust testing on the issue could resolve the arrangement, which will be a major blow to both companies.
If that happens, Prplexity AI can replace Safari's Google as a search engine powered by AI instead. Google fell when news was first reported about Apple's plan to acquire bewildered AI Bloomberg.
This could be useful for Apple Intelligence
Of course, such an acquisition is an undeniable benefit to Apple's AI research and development. Apple Intelligence – And the functionality it promised during WWDC 2024 remains incomplete. In particular, we still can't find a smarter Siri digital assistant.
Perplexity AI talent can help Apple speed up AI development and not be left behind.
The strength to consider
Apple's failure in AI has brought a clear victory to rivals Samsung and Google. Naturally, consumers who are concerned about AI on their smartphones are concerned about Galaxy S25 or a Pixel 9 instead of an iPhone 16. This is also why Apple is chasing Samsung's lead, and is reportedly discussing the introduction of Google's flagship AI model. From Gemini to iPhone.
If Apple acquires Prplexity AI, it could be a force to consider again. You will be able to resume work with smart home hubs and smarter in the future AR glasses. Such an acquisition will be expensive, but I think it will help Apple over the next few decades.
