Apple Intelligence, iOS 18, iPadOS, MacOS, etc.

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Apple's long-awaited WWDC keynote is finally here. The 2024 Worldwide Developers Conference will bring the usual annual updates to Apple platforms like iOS, iPadOS, macOS, and watchOS, as well as software for the Vision Pro headset that was announced at WWDC 2023 and went on sale a few months ago. But this year, attention will be focused on how the tech giant will compete in the field of AI (which will apparently be branded as Apple Intelligence). In addition to AI-powered updates across the company's ecosystem, we've also heard talk that Apple might be preparing a whole new… calculator app. We'll know more when the keynote starts today at 10am PST/1pm EST. I'm already there with my colleague Devindra Hardawar, preparing to bring you all the news and the most important insights, including how Apple's snacks will be different from Microsoft and Google events. Plus, what do you think the new macOS name will come from? Stay tuned for more live updates.

live206 Updates

  • Siri was released 13 years ago, but it's now making “big strides” with AI. It's more natural, more relevant and more personal. It's more deeply integrated into the system experience. Siri lights up the edge of your phone and naturally handles slip-ups during commands.

  • We're looking at how Apple Intelligence (which we're calling “AI” for now) works across our apps, starting with Siri.

  • Apple has been so focused on on-device processing for privacy reasons that it needs to clearly explain why it's moving to the cloud, and private cloud computing appears to be doing just that, with Apple calling it an entirely new standard for privacy in AI.

  • When you make a request, Apple Intelligence analyzes whether it can be processed on your device and only sends data relevant to the task to be processed on Apple's servers.

  • Federighi said he wants to extend the privacy of the iPhone to the cloud “to give users even more intelligence,” and to that end, the company is announcing private cloud computing, which will allow the iPhone to maintain its privacy and security while harnessing the power of servers for more advanced processing.

  • One of the Apple Intelligence-generated images on display.One of the Apple Intelligence-generated images on display.

    One of the Apple Intelligence-generated images on display. (apple)

  • They look through apps to find relevant data and provide it to other apps to best support their users. However, more demanding tasks often require more power. Servers are helpful, but they often come with privacy concerns that mean you can't really be sure they're secure.

  • Apple Silicon in the A17 Pro and M family chips powers large-scale language and diffusion models specialized for everyday tasks.

  • Apple Intelligence offers three different styles of generated images.Apple Intelligence offers three different styles of generated images.

    Apple Intelligence offers three different styles of generated images. (apple)

  • Apple Intelligence seems like another example of Apple looking at a burgeoning technology and trying to execute it a little smarter. Certainly, Apple is aware of the problems that Microsoft and Google faced shortly after launching their generative AI products.

  • But Federighi said data doesn't have to be handed over to be stored in a warehouse and analyzed. Apple Intelligence, like many of the company's other products, is built with privacy at its core. It works through on-device processing. It knows personal data without collecting it, he said.

  • Apple Intelligence is “based on your identity and context,” so it can pull data from apps and screens like Calendar. If your meeting gets rescheduled for later in the day and you're worried you'll make it to your daughter's play on time, Apple Intelligence can understand the time of the play, current traffic patterns, and GPS information to help you make the decision.

  • Apple explains how new AI tools can help with writing across apps.Apple explains how new AI tools can help with writing across apps.

    Apple explains how new AI tools can help with writing across apps. (apple)

  • Apple Intelligence can perform actions across apps, designed to take advantage of existing tools and perform tasks on your behalf, like saying “Show me all the photos of Mommy and Olivia and me” or playing a specific podcast based on when it was last played.

  • It lets you create images in three styles – sketch, illustration and animation – and it's built into apps across the system, including Notes, Freeform and Pages.

  • This is how Apple thinks about AI.This is how Apple thinks about AI.

    This is how Apple thinks about AI. (apple)

  • These tools can be used in Mail, Notes, Safari, Pages, Keynote, and third-party apps. Images and emojis are also supported. You can create new images to “make everyday conversations more fun.” For example, if you're celebrating a friend's birthday, you can create an image of them surrounded by cake.

  • We take a closer look at Apple Intelligence, how it works, and how it works in your everyday experiences. Apple Intelligence works across iPhone, iPad, and Mac. It starts with language and text to understand your personal context. Apple Intelligence's language models help it read things like notifications, prioritizing important notifications and minimizing distractions. And there are new writing tools across the system to help you rewrite, proofread, and summarize text.

  • Federighi came back and said this is a moment the company has been working towards for a long time. The tools that exist today “know almost nothing about you or your needs.” With iOS 18, iPadOS 18 and macOS Sequoia, that will change. Apple Intelligence uses your personal information to inform experiences across these platforms.

  • “And of course, we need to build it with privacy in mind from the start,” Cook said, before continuing, “This goes beyond artificial intelligence. This is the next big step for Apple.” A new video then played, featuring a bunch of animated neurons and ending with the words Apple Intelligence. Cook said this is a new personal intelligence system that will make consumer products even better.

Check out the latest news here Apple’s WWDC 2024.



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