According to a new job listing posted by the company, Apple is inviting professionals with generative AI backgrounds to work with the company’s “cutting edge technology,” including augmented and virtual reality.

One new listing on Apple’s careers website. bloombergis looking for a software engineer in Cupertino to work on machine learning models for building apps related to augmented and virtual reality.
AI presents a huge opportunity to improve Apple products and experiences for billions of people around the world. Apple’s Learning Technologies group is looking for Machine Learning Engineers with a background or interest in Conversational and Generative AI. Develop your expertise in augmented and virtual reality (AR/VR) while leveraging innovative models to build applications based on Apple’s cutting-edge technology.
Garman believes there will eventually be a way to develop apps for Apple’s mixed reality headsets on the device, which will be announced at the company’s WWDC keynote next week.
This new Apple job listing seeks those interested in “conversational and generative AI,” suggesting there will eventually be an on-device way to create AR/VR apps on headsets. It seems that pic.twitter.com/RAPR7Txwxf
— Mark Gurman (@markgurman) June 1, 2023
in January, information Apple reportedly is working on a new software tool that will allow both developers and customers to create augmented reality apps for headsets, including via Siri. From the report:
With this software tool, Apple says anyone who doesn’t know computer code can tell the headset to build an AR app via the Siri voice assistant, which can then be shared with others via Apple’s App Store. would like to be able to download it. For example, this tool allows users to design an animal from scratch, program its animation, and create a virtual animal that moves around a room or on or around real-world objects without calculating its movement in 3D space. You will be able to build apps that include Obstacle.
Last month, amid rumors that Apple was stepping up its AI efforts, it was revealed that Apple had hired at least a dozen new generative AI experts. Apple’s job posting called for a variety of machine learning specialists “who are passionate about building extraordinary autonomous systems.” Open positions were in the Integrated Systems Experience, Input Experience NLP, Machine Learning R&D, and Technology Development groups.
Some roles, such as Research Engineer in Visual Generative Modeling, specifically for “Visual Generative Modeling to enhance applications such as computational photography, image and video editing, 3D shape and motion reconstruction, and avatar generation.” work is included.
Following the release of the official ChatGPT app for iPhone, it was revealed that Apple has banned its employees from using such utility and developing similar technology of their own due to security concerns. March, Digi Times Apple is reportedly “reconsidering” its work on artificial intelligence. The company is currently believed to be testing a generative AI concept that could one day be adopted by Siri.
