Move expands AI capabilities and accelerates expansion in luxury market, with enterprise account growth increasing over 400% in past 12 months including Anthropic and Glean
san francisco, March 19, 2026 /PRNewswire/ — Apollo.io, the leading AI-native go-to-market platform, today announced the acquisition of Pocus, an enterprise-grade revenue intelligence platform that helps teams turn buying signals into prioritized actions. Financial terms of the deal were not disclosed.
This acquisition marks the latest milestone in Apollo’s evolution into an AI-native GTM operating system. With a 400% increase in enterprise accounts in the past 12 months and the recent release of its AI assistant, these moves signal Apollo’s future go-to-market vision: an AI-powered, integrated system that can detect buying signals, prioritize accounts, and guide execution, all within a single platform.
Apollo has built one of the most comprehensive GTM data and execution platforms on the market, leveraging a live data network of over 230 million contacts and AI-driven prospecting, sequencing, and engagement workflows. Apollo’s platform also includes inbound web forms and routing, embedded domestic and international dialers, conversational intelligence, and transaction management. Pocus strengthens that foundation with an intelligence layer that uncovers CRM signals, behavioral data, and other high-impact opportunities to help revenue teams identify where to focus their efforts. Pocus’ customers include Asana, Canva, and Monday.com, optimizing pre- and post-sales workflows.
“The acquisition of Pocus accelerates Apollo’s vision to build the most advanced AI-native operating system for go-to-market teams from small to medium-sized enterprises to large enterprises,” said Matt Karl, CEO of Apollo.io. “Pocus is a natural complement to Apollo’s platform, bringing powerful AI-driven signal intelligence, recommendations, and intelligent workflows to help teams execute more accurately and faster. Combining Pocus’ talent and technology with Apollo’s scale will strengthen our position today and unlock new opportunities as we continue to expand the luxury market.”
Intent signals and behavioral data are operationalized by only the most advanced customer-facing teams, and AI has made them more accessible than ever. Business leaders are looking for AI applications that enable their teams to do more with fewer tools. The Pocus and Apollo integration eliminates the need for traditional legacy GTM technology stacks and embraces an intelligent, integrated operating system for GTM workflows.
“We started Pocus to solve a simple but important problem: Revenue teams were drowning in data and needed direction,” said Alexa Grabell, CEO of Pocus. “Apollo has built the execution layer that modern GTM teams rely on. By joining Apollo, we expand our mission to provide signal clarity and help teams focus on the opportunities that matter most.”
Apollo has driven significant growth in customer engagement with its AI-native platform. Since launching the beta version of its AI assistant in October, the company has achieved:
- Credit consumption doubles within 6 months
- Customer adoption of AI increased from 35% to 75%
- Total weekly active users increased by 94% since AI Assistant GA release
Apollo’s recently released AI Assistant allows teams to optimize and scale GTM workflows like prospecting, list building, workflow configuration, content creation, and more, all in one place. Today, Apollo powers more than 600,000 businesses and 2 million users worldwide, with more than 100,000 paying customers. Apollo has grown its revenue more than 5x since its Series D.
About apollo.io
Apollo.io is an AI-powered end-to-end go-to-market platform that empowers sales, marketing, and revenue teams to leverage intelligence and efficiency to find leads, engage with customers, and close deals. Trusted by millions of users and hundreds of thousands of businesses around the world, Apollo uniquely combines the industry’s largest B2B contact database with an AI-native GTM platform to help teams of all sizes achieve massive revenue growth. Learn more here https://apollo.io.
Source Apollo.io
