Amazon advertisers may soon be able to create AI-generated image and video assets for use in advertising campaigns.
The Information reported that the company has confirmed that it is currently building a team to provide these tools. There is no estimated schedule for when this will be available.
why do we care The ability to natively create image and video assets can help Amazon advertisers improve their listings, potentially leading to increased sales and better ROI on the platform.
Amazon is diversifying its growing advertising business. Amazon advertising revenue accounted for $38 billion in 2022. Its biggest service is to help sellers stand out more in search results. Other Amazon advertising activities include:
- Video ads appear on Freevee’s video streaming service and Prime Video’s Tuesday Night Football.
- Audio ads on Amazon Music.
- Digital advertising inside the Amazon Fresh grocery store.
Join the AI arms race. Additionally, Google plans to bring generative AI to Google Ads and is already testing how to use AI to create RSA. And Microsoft continues to test ads with the new Bing.
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About the author
Danny Goodwin has been Editor-in-Chief of Search Engine Land and Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. Latest Search Marketing In addition to reporting on news, for Search Engine Land he manages the SME (Subject Matter Expert) program. He also helps program his SMX events in the US. Goodwin has been editing and writing about the latest developments and trends in search and digital since 2007. He was previously Editor-in-Chief of Search Engine Journal (2017 until he was in 2022), Editor-in-Chief of Momentology (2014-he was in 2016), and he was the Editor of Search. Engine watch (from 2007 he until 2014). He has spoken at many leading search conferences and virtual events, and draws his expertise from a wide range of publications and podcasts.
