Amazon Ads is bolstering its video generator solution.
Amazon offers advertisers the ability to create and edit advanced artificial intelligence-based videos.
Email to Chain store ageAmazon said the Amazon Ads Online Advertising platform has been upgraded Generation AI-A base video generator released in October 2024. At release, Video Generator Tool Curate videos generated in custom AI tailored to the clear sales proposition and functionality of your product Use a single product image.
Amazon Ads has deployed an extension to its video generators, making it available to all US advertisers. The tool utilizes advanced AI technology that creates realistic shots of products currently in use, allowing you to view products in your lifestyle scenes and display items in action.
The video generator also offers the creation of multi-scene videos with text animation and background music. According to Amazon, recent AI updates have made frame transitions and pet and human inclusion smoother.
Advertisers will receive six different videos to choose from, and can also upload existing videos such as social media content, demos, and tutorial videos. The video generator uses AI to identify key clips, extract them, and combine them into optimized ad content to generate new videos in the right format and length.
Additionally, brands can now upload their logos and incorporate them into their videos. Soon Amazon will be able to allow advertisers to add brand guidelines and key selling points to further customize their content. Comprehensive editing tools allow advertisers to change headlines and adjust logo placement, further enhancing the final video ads.
